What is the appeal of the live broadcast theme?

In the post -epidemic era, "live broadcast" has become a new outlet for foreign trade. Data survey predictions. In 2021, the overseas streaming broadcast market size will reach $ 11.1 billion. Live broadcast has become a new blue ocean for foreign trade companies.
A live broadcast of B -side enterprises is more for the trust and sales clues.
It Tianjin ** Hardware Products Factory -Exposure Hot: Increase 304.94%month -on -month
Guangzhou ** Mechanical and Electrical Co., Ltd. — Access Hot: Increase 1100%month -on -month
Zhongshan City ** Electronic Technology Co., Ltd. - Inquiry business opportunities: Increase 500%month -on -month
In Shenzhen ** Technology Co., Ltd. -Business Opportunity Hot: Increase 600%
In data from the March Purchasing Festival of China Manufacturing Network, the B -end live broadcast is still very hot.
How how to do a live broadcast of a foreign trade? Those preparations before broadcasting? Please follow the editor to open its mysterious veil.
This Reading:

asked
How to choose the live theme?
: The theme directly determines whether the user is interested in entering the live room to watch. Only by choosing the right theme can we truly "stretch" the user's heart. How to plan the theme of the live broadcast, there are 4 small proposals here ...
1, new product release
design innovation points, technology, materials, advantages, product evaluation, use demonstration, etc. R n The company's environment, warranty, assembly line display, large product display, etc.
3, product evaluation
opportunity product evaluation (waterproof test, violent test), core selling point analysis, discount activities
4, product use use Demonstration
The product use commentary, product design, product evaluation, product selling point, etc.
The number of products that can be binded in a live broadcast. For example, Made in China can bind up to 50 products.
Molying the atmosphere created by the Class C live broadcast, the core of the B terminal lies in the product, which allows the buyer to recognize the product's performance, qualifications, hardware and the professionalism of the enterprise. Combined with the selected theme, it is particularly important to choose a product that meets the theme of this live broadcast.
(List of Live Selected Factors)

1. Live preferential policies
This preferential policies for live broadcast periods and reflection periods to promote inquiry transformation.
2. Analysis of the purchasing requirements of different buyers
This in the data compass, my customer distribution section, and analyze the TOP5 access and inquiry products of different target markets.
3. Analysis of product history data
The comprehensive analysis of keyword search heat, industry trend analysis, its own product data, industry popular products, etc., select products with good promotion effects.
4. Create high -quality product information
The product star is high, binding videos, clear prices, product description rich text, etc.
5, prefer to choose online transaction products
S set reasonable preferential prices to achieve fast transactions.
(PS: The above data compass, keyword search popularity, product star, etc. are merchant user data background information of Made in China)

n live broadcast How to control the rhythm?
During the live broadcast, the most important thing is to plan and control the rhythm of each time period, subdivide to each link, and make clear guidance for the anchor. Why do scripts in live broadcast? Because there may be a variety of problems, we need to docking and planning in the form of scripts.
(Example diagram of the live broadcast rhythm)
The live script can be divided into 7 stages, including opening, the first round of product introduction, interaction of topics, the second round of product introduction, the second round of topics Interactive, live broadcast and end.
Themakers should be introduced during the live broadcast process, emphasizing company positioning, main business, sales channels, and guiding collection and focusing on stores, displaying product appearance, design concepts, applicable scenarios, product explanations, market prospects, and merchant services.
So what are the specific aspects of these seven stages? What does the content include? Foreign trade live broadcast requires English introduction. Is there a reference?

The first stage: opening
It recommended time: 5min
props: company related certification
Welcome to the live broadcast room audience, company location, main product, company business years, main sales channels, whether to cooperate with large well -known enterprises, engineering, and activities, explain the purpose of live broadcast purposes
Everyone, welcomed to our live show. I'm your host xxx.
today, I'm talking you guys to our showroom to see our bra to see our working.
The first round of product introduction
In use: 15min
props: product -related certification, sample display
products: product selling point live activity products
: Demonstrate product, introduce product selling points, product knowledge, targeted product -related testing, answer audience questions
E each product can be repeatedly introduced to the positioning marketing activities of the merchant background company, Services such as delivery and guidance
Script copy recommendations:
thank you for coming to our live channel, I'm so geateful to have you guys here. Nfirst, lets introce the first process. rnComment down below to let me know what proct you guys like to see.rnI'm super excited to introce the next proct .rnIf you like our procts, you can click“favorite”to collect our company .
The third stage: the first round of topic interaction
In use: 5min
props: gift, discount, free sample
content: select the selling point of the live broadcast, and cause interaction to interact Several topics, interact with the audience
Script copy recommendation:
next, lets move on to the.
you can chat with customer service company's catalog.
stage fourth stage: the second round of product introduction
In: 15min
Same as the first round
stage fifth stage: second round of topic interactive
: 5min
Same as the first round
stage 6: Live broadcasting the factory
In use: 10min
Content: display the company's environment, introduce the company's advantages
Script copywriting recommendation:
if you like our projects, please follow us to get more about xxx.
next, I will show you art company
: End words
: 5min
Content: The last 30 or 10 minutes of the live broadcast will issue an ending prompt. You can tell the audience in the live broadcast room that the live broadcast is about to end, send the final benefits, repeat the company's strength, focus on summarizing all the products of all products, preview the next live broadcast time
script scripts Copywriting recommendation:
ok, we know through all the proctor for today and Thank you all for watching.
FOR more procts please come to our life show OUR FACTORY in Real Life.