1 thought on “The core principles of Meituan brand Zhisou tools interfere with the exposure position of the search results, right?”
Paula
SummarynWith the continuous development of the takeaway industry, takeaway has become an indispensable part of people's lives. More and more merchants have joined the takeaway market, leading to high competitive pressure.nThe exposure of take -out stores has always been a topic that merchants are more concerned, but many businesses do not know much about exposure, and they do not know where to increase their own shop exposure.nGenerally speaking, the exposure of a takeaway store mainly comes from the store ranking, search function, order traffic store discounts and other traffic entrances.nAmong them, the store ranking brings the most exposure, accounting for about 60%of the total proportion; followed by the search function, accounting for 20%to 30%of the total exposure. If you want to solve the exposure, you need to start with these two aspects.n1. Improve the store rankingn1) turnovernThe turnover occupies a very important position in our store ranking factors. Obviously: the higher our turnover, the higher the ranking. The turnover is connected to our ranking, and the turnover will naturally be high, and the low ranking will decrease. Therefore Demand, adjust the way of operation, and put our business up.n2) Increase store activitiesnNow our takeaway merchants basically have discount activities. For example, a very common full reduction activity, one is 5 minus 5, the other is 20 minus 10, it is obvious, the more the activity is. The higher the higher. Because the activity is also very attractive to our customers, it also improves the exposure of our stores, which is very advantageous to the ranking of merchant stores.n3) Improve store scoresnWhen we do takeaway, we understand the importance of customer evaluation to merchants. The score is one of the important factors that affect customers entering the store. There are many bad reviews, which leads to a reduction in the scores of the store, thereby lowering the ranking and reducing the exposure of the store. However, it is not a single differential evaluation that can really affect the store score, but the ratio of one -star difference, that is, the ratio of the total number of evaluations of one -star evaluation.nTherefore, the easiest way to improve the store score is to encourage customers to praise. The bosses can plug a small note in the takeaway packaging, or send a small gift for customers to like it.n4) Extend business hoursnBusiness hours are also one of the important factors affecting rankings. Shops in normal business will be higher than busy businesses.n2. Optimize store searchnAccording to the survey, 20%of the traffic on the takeaway platform is searching, which means that one of each of the 5 orders in a shop is to place an order through search, so optimizing the search has a vital role in a shop. Bring more exposure to the store, thereby increasing the single volume of the store.n1) dish namenPay attention to the following points when taking the name of the dish:nA. With keywordsnFor example, the dumpling shop, some merchants directly learn the name of the dishes into "cabbage pork" in order to save trouble. Although the customers who enter the store understand what consciousness it is, the customer will not appear in the shop when searching for dumplings. In the customer's search list, the store will also flow in vainnConsultation record · Answer on 2021-10-19nThe core principles of the Meituan brand Zhisou tools interfere with the exposure position of the search results is right? With the continuous development of the takeaway industry, takeaway has become an indispensable part of people's lives. More and more merchants have joined the takeaway market, leading to competition now. high pressure. The exposure of take -out stores has always been a topic that merchants are more concerned, but many businesses do not know much about exposure, and they do not know where to increase their own shop exposure. Generally speaking, the exposure of a takeaway store mainly comes from the store ranking, search function, order traffic store discounts and other traffic entrances. Among them, the store ranking brings the most exposure, accounting for about 60%of the total proportion; followed by the search function, accounting for 20%to 30%of the total exposure. If you want to solve the exposure, you need to start with these two aspects. 1. Improve the ranking of the store 1) The turnover of the turnover occupies a very important position in our store ranking factors. Obviously, the higher our turnover, the higher the ranking. The turnover is connected to our ranking, and the turnover will naturally be high, and the low ranking will decrease. Therefore Demand, adjust the way of operation, and put our business up. 2) Increase store activities. Now our takeaway merchants basically have discount activities. For example, a very common full reduction activity, one is 5 minus 5, the other is 20 minus 10, it is obvious, the more the activity intensity, the more intensity of the activity. Big, the higher the ranking of our merchant. Because the activity is also very attractive to our customers, it also improves the exposure of our stores, which is very advantageous to the ranking of merchant stores. 3) Improve store scores. We do takeaway. We understand the importance of customer evaluation for merchants. The score is one of the important factors affecting customers to enter the store. There are many bad reviews, which leads to a reduction in store scores, thereby lowering the ranking and reducing store exposure. However, it is not a single differential evaluation that can really affect the store score, but the ratio of one -star difference, that is, the ratio of the total number of evaluations of one -star evaluation. Therefore, the easiest way to improve the store score is to encourage customers to praise. The bosses can plug a small note in the takeaway packaging, or send a small gift for customers to like it. 4) Extending business hours is also one of the important factors that affect ranking. Shops in normal business will be higher than busy businesses. 2. Optimized store search. According to the survey, it is found that 20%of the traffic on the takeaway platform comes to search, which means that one of each of the 5 orders in a shop is to place an order through search. The important role can bring more exposure to the store, thereby increasing the single volume of the store. 1) When the name of the dish is taken, the following points need to be paid attention to: a, with keywords, such as dumpling shops, some businesses directly learn the name of the dishes as "cabbage pork", although the customers who enter the store understand that this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is what is. What consciousness, but when customers search for dumplings, the products of this shop will not appear in the customer's search list, and the shop will be in vain.
SummarynWith the continuous development of the takeaway industry, takeaway has become an indispensable part of people's lives. More and more merchants have joined the takeaway market, leading to high competitive pressure.nThe exposure of take -out stores has always been a topic that merchants are more concerned, but many businesses do not know much about exposure, and they do not know where to increase their own shop exposure.nGenerally speaking, the exposure of a takeaway store mainly comes from the store ranking, search function, order traffic store discounts and other traffic entrances.nAmong them, the store ranking brings the most exposure, accounting for about 60%of the total proportion; followed by the search function, accounting for 20%to 30%of the total exposure. If you want to solve the exposure, you need to start with these two aspects.n1. Improve the store rankingn1) turnovernThe turnover occupies a very important position in our store ranking factors. Obviously: the higher our turnover, the higher the ranking. The turnover is connected to our ranking, and the turnover will naturally be high, and the low ranking will decrease. Therefore Demand, adjust the way of operation, and put our business up.n2) Increase store activitiesnNow our takeaway merchants basically have discount activities. For example, a very common full reduction activity, one is 5 minus 5, the other is 20 minus 10, it is obvious, the more the activity is. The higher the higher. Because the activity is also very attractive to our customers, it also improves the exposure of our stores, which is very advantageous to the ranking of merchant stores.n3) Improve store scoresnWhen we do takeaway, we understand the importance of customer evaluation to merchants. The score is one of the important factors that affect customers entering the store. There are many bad reviews, which leads to a reduction in the scores of the store, thereby lowering the ranking and reducing the exposure of the store. However, it is not a single differential evaluation that can really affect the store score, but the ratio of one -star difference, that is, the ratio of the total number of evaluations of one -star evaluation.nTherefore, the easiest way to improve the store score is to encourage customers to praise. The bosses can plug a small note in the takeaway packaging, or send a small gift for customers to like it.n4) Extend business hoursnBusiness hours are also one of the important factors affecting rankings. Shops in normal business will be higher than busy businesses.n2. Optimize store searchnAccording to the survey, 20%of the traffic on the takeaway platform is searching, which means that one of each of the 5 orders in a shop is to place an order through search, so optimizing the search has a vital role in a shop. Bring more exposure to the store, thereby increasing the single volume of the store.n1) dish namenPay attention to the following points when taking the name of the dish:nA. With keywordsnFor example, the dumpling shop, some merchants directly learn the name of the dishes into "cabbage pork" in order to save trouble. Although the customers who enter the store understand what consciousness it is, the customer will not appear in the shop when searching for dumplings. In the customer's search list, the store will also flow in vainnConsultation record · Answer on 2021-10-19nThe core principles of the Meituan brand Zhisou tools interfere with the exposure position of the search results is right? With the continuous development of the takeaway industry, takeaway has become an indispensable part of people's lives. More and more merchants have joined the takeaway market, leading to competition now. high pressure. The exposure of take -out stores has always been a topic that merchants are more concerned, but many businesses do not know much about exposure, and they do not know where to increase their own shop exposure. Generally speaking, the exposure of a takeaway store mainly comes from the store ranking, search function, order traffic store discounts and other traffic entrances. Among them, the store ranking brings the most exposure, accounting for about 60%of the total proportion; followed by the search function, accounting for 20%to 30%of the total exposure. If you want to solve the exposure, you need to start with these two aspects. 1. Improve the ranking of the store 1) The turnover of the turnover occupies a very important position in our store ranking factors. Obviously, the higher our turnover, the higher the ranking. The turnover is connected to our ranking, and the turnover will naturally be high, and the low ranking will decrease. Therefore Demand, adjust the way of operation, and put our business up. 2) Increase store activities. Now our takeaway merchants basically have discount activities. For example, a very common full reduction activity, one is 5 minus 5, the other is 20 minus 10, it is obvious, the more the activity intensity, the more intensity of the activity. Big, the higher the ranking of our merchant. Because the activity is also very attractive to our customers, it also improves the exposure of our stores, which is very advantageous to the ranking of merchant stores. 3) Improve store scores. We do takeaway. We understand the importance of customer evaluation for merchants. The score is one of the important factors affecting customers to enter the store. There are many bad reviews, which leads to a reduction in store scores, thereby lowering the ranking and reducing store exposure. However, it is not a single differential evaluation that can really affect the store score, but the ratio of one -star difference, that is, the ratio of the total number of evaluations of one -star evaluation. Therefore, the easiest way to improve the store score is to encourage customers to praise. The bosses can plug a small note in the takeaway packaging, or send a small gift for customers to like it. 4) Extending business hours is also one of the important factors that affect ranking. Shops in normal business will be higher than busy businesses. 2. Optimized store search. According to the survey, it is found that 20%of the traffic on the takeaway platform comes to search, which means that one of each of the 5 orders in a shop is to place an order through search. The important role can bring more exposure to the store, thereby increasing the single volume of the store. 1) When the name of the dish is taken, the following points need to be paid attention to: a, with keywords, such as dumpling shops, some businesses directly learn the name of the dishes as "cabbage pork", although the customers who enter the store understand that this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is this is what is. What consciousness, but when customers search for dumplings, the products of this shop will not appear in the customer's search list, and the shop will be in vain.