1 thought on “Overview of the latest development of Chinese non -ferrous gem markets”

  1. Yuan Jianrong
    The International Nonferrous Gem Association has promoted non -ferrous gemstones in China in 2006. At that time, the market size was small, and even the jewelry shops in first -tier cities did not pay attention to it. Most of them were mainly gold, diamonds and emerald jewelry. Only a few companies are trying to study, and ENZO is the most active and comprehensive investment. At first, it only sold non -ferrous gem jewelry, but due to the low market awareness and failed to support reasonable sales, diamonds and gold jewelry needed to support development.
    The profit space for gold, diamonds and emeralds has become thinner, and the operating costs of department stores have continued to rise. In order to broaden profits, the development of the color gem market has gradually attracted much attention. The once -popular red and blue emerald jewelry was once abandoned by consumers because of the use of poor quality gems in the early stage. Later, it has improved with high -quality materials to improve consumer confidence. However, due to the strict selection of materials, it is difficult to buy the goods today, which limits the reasonable expansion scale.
    The government of the UAE Dubai government planned to establish a gem trading center, so ICA was invited to hold an annual meeting in the country in 2007. Although the center failed to establish it, it inspired the same concept of the Guangdong Panyu government. It plans to bring the export jewelry processing industry that the place is booming. Combined with the improvement of the color gem industry, it will add new elements to drive the jewelry processing industry and open up the domestic market. Therefore, the Guangdong Panyu government supports ICA to host the 2009 annual meeting in Panyu. At that time, 751 interbanks in China attended the first day of the meeting. The Chinese Jewelry and Jade Jewelry Industry Association has discussed the establishment of the color gemstone branch many years ago. In response to the maturity of the market foundation, it was formally established in December 2012 and published the "Caibao" conference. Essence
    In order to strengthen the 2009 annual meeting, the ICA and China Gold News made a market research report for non -ferrous gem jewelry, selected 16 cities, and it took 5 months to issue a reported questionnaire for consumers. Receive 1445 replies. After the analysis, 1341 volumes with indicator effects are used. The report reflects that consumers will improve along the quality of life, and their mentality gradually expands from the concept of preservation to the psychological consumption psychology. The color of the gem can just meet the needs of this pursuit of personalization and uniqueness.
    2012 Mid -National Jewelry and Jewelry Shou Jienian Yearbook
    The survey also issued a questionnaire to 104 jewelry dealers at the same time, receiving 100 responses. There are 81 gem jewelry, including 63%(51) only 10%of the elements that add non -ferrous gemstones; there are two 100%selling color treasures; 4 are 50%~ 70%; 8 companies account for 30 companies %~ 49%; 16 to 10%~ 29%. The overall response said that the future is bright, but the development process is difficult. Because retailers lack awareness of non -ferrous gemstones, where are the enthusiastic promotion? They all hope that wholesalers will increase their publicity, increase the tolerance of exchanges to share risks, increase the interactive operating environment, and cultivate the market. The expectation of the report is in line with the development of the market in the past few years. I will discuss with China Gold News and will make another 2013 survey report.
    The upstream entrepreneurs of Shenzhen Shuibei actively responded to the requirements of retailers with a large vision, coupled with retailers such as Beijing Caikou Department Store, and innovated in 2010. Large -scale promotion programs, and cooperate with our associations to handle exhibitions; coupled with a wide range of media reports, provide consumers with a lot of gem information. The diversification of market goods has gradually improved the active situation of the market. In most of the jewelry stores in first -tier and second -tier cities, the proportion of non -ferrous gem jewelry is 30%or more. All sectors of the jewelry industry are consciously co -co -consciously cooperating and launching resources, which is the main reason for the rapid development of colored gems in recent years.
    2012 China Jewelery and Jade Shouchu Yearbook
    The market's attention and sales volume have increased, but there is still a certain distance from benign development. host. Red tourmaline is a good example. The demand for several years has greatly increased the price, but the main market occurs in the wholesale bank. In the end, there is a gap between the retail price and the market consumption capacity. As a result, the coverage can only be concentrated on the high school, and the market fails to popularize it. Coupled with the weak export industry in 2012, the overall economy slows down, consumption is in loss, the overall liquidity turns weak, and the sales situation is not ideal. Due to the shortage of raw material supply, the price is still high, and there is no room for adjustment. Importers and wholesalers are therefore tended to wait and see.
    This experience makes developers cautious about future planning and diversify risks with diversified investment. Searching for new varieties is a good direction, which can reduce the vicious competition made by following the trend, and also give consumers more choices. In fact, during the adoption of materials in China, in response to the gentle and gentle Chinese culture, it took a lot of thoughts to activate the popularity and popularization of some varieties, so that the value of its value gradually formed a benign appreciation development according to demand. Obvious examples are grape stones and pink crystals.
    has become more pragmatic in terms of price, and began to focus on cooperating with market consumption power, working hard to popularize, to expand the scale of consumer groups. In terms of production, pay attention to quality, attract consumers with elegant and stylish design and colorful colors. Propaganda reduces the concept of investment preservation, and strengthen the sublimation of spiritual culture such as appreciating personalized choices and inheritance concepts to guide needs.
    Monents based on members, the overall atmosphere of the Hong Kong exhibition in September is generally reflected in the September exhibition. And domestic interbank purchases are still cautious, but they are more open. They are willing to try different varieties and no longer follow the trend. Various protein stones (eupan), sea blue gems, emeralds, JP Morgan and Tanzanite have obvious demand. You can see subtle changes. The market that is difficult to maintain and optimize the treatment, such as protein stones and emeralds, has reduced their wishes; the traditional color preferences are also changing, accepting black Opal, Tanzanite, and sapphire; (Protein stones) and JP Morgan stones expressed the enhancement of developers' confidence in mastering the market. All signs show that the market development foundation of colored gems is gradually consolidating. It is believed that once the economic environment is improved, the sales volume can be expected to accelerate.
    If the color gems bloom in China, advanced industry needs to work hard. Because we are facing several major development obstacles. One is that all supply is now imported from abroad. The method of cutting product cutting limits the space that integrates with Chinese culture in design and fails to fully meet market demand; second, imports are imported; The high tariffs have made the public not enjoy the reasonable value consumption model; the third is that the promotion of lottery knowledge is insufficient, and there is a phenomenon of misleading consumers with false information. These issues need to be improved.
    In view of this, the Hunan government is working hard to study, integrating the construction, identification, design, processing, trade, and vocational training through the construction of international gemstone cultural and creative industrial parks to form a systematic engineering that complements cultural education and industry. Create a complete colored gem jewelry industry chain in Changsha. ICA is invited to participate in the Hunan government. The project will help the national customs and tax departments collect full data to formulate reasonable tax standards, so that non -ferrous gems are expected to enjoy equally fairly as diamonds. Changsha Customs fully determines the policy of cooperating with the province and flexibly supports the development of the industrial park.
    2012 Mid -National Jewelry and Jewelry Shoujian Yearbook
    According to my understanding, Hunan and ICA are not the only institutions that pay attention to and actively actively improve the business environment of the jewelry industry. This is a gratifying phenomenon. If you can seek common cooperation in all aspects, it is believed to be more effective than the results of their activities.
    As for the sales model, it also has a quiet change. The emergence of TV media and online sales models is slowly expanding. Because it has extensive coverage advantages than department stores in terms of propaganda, the price is more competitive because of its low operating costs. It may become another important procurement channel, and slowly form a tribute to retail stores.
    In personal perspectives, the development of the domestic color gem market will be closer to the US model. Products of low -end prices will inevitably occupy the largest consumption. Based on high -quality and fashionable products, and with consumer power -oriented, sustainable development is a reasonable outlook. The upper and upper prices need to be expanded by the middle -class group, so that there will be more considerable development. Because of its strong funds for its consumer groups, the taste of knowledge is relatively high, and the potential is naturally rich. However, its procurement point is global. Among them, Hong Kong's geographical location has an advantage. In addition, the top gem appraisal office has offices in Hong Kong. These are necessary conditions for providing professional confidence services.
    In the above points, the domestic colored gem jewelry market has the basis for storage, and then cooperates with the central government to strengthen the promotion of domestic demand. When the economy is stable, I believe that diversified development will emerge in the next one or two years. surroundings. It is recommended that the industry's advanced investment has more energy and grasp more resources to welcome the next opportunity.
    2012 China Jewelery and Jade Shou Jiejian Yearbook

Leave a Comment