What is the live broadcast of goods? Live and cargo, the meaning is very clear, just sell the goods through the live broadcast. 1, what is live broadcast? In I do n’t know if you have seen TV shopping? The operating method of live broadcast is very similar to TV shopping, but the source of traffic and TV shopping is different. The traffic of TV shopping is derived from the behavior of people watching TV; and the traffic of live broadcasts is derived from the Internet. In I do n’t know if you have been exposed to live broadcasts. The webcast was very hot a few years ago, but the previous webcasts were all casual and entertainment types, singing and dancing online games and so on. It how to understand the live broadcast and bring the live broadcast and bring the goods only in the last (second half of 2019). Fan trust) is just realized by selling goods. It here to note that the "personal brand" (fan trust) of the Internet celebrity/star is not made in an instant. This requires accumulation and opportunities, and it is not as simple as we think. 2, how to do live broadcast and cargo . If you really want to do live broadcast to help others bring goods to earn, then you can play and play by yourself; if you have the supply of supply to make a shot, then I suggest you first Try it yourself, go to the ready -made player cooperation after testing the water, so that you can avoid being pitted when you find the existing anchor cooperation. Baship of any delivery method on the network is sometimes effective. Do not waste time to study the shipment method, and learn to use force. When choosing a cooperative anchor, you must carefully identify it to choose an anchor cooperation with a certain amount of fans (but the amount of fan is not particularly large). In this way, the eggs do not need to throw in the same basket, and the other can reduce the cost.
The unmanned live broadcast of 30,000 per day is brought to the goods. Today, when you take you, your personal studio is doing n00:00 / 03: 5070% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increased by 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds ←: single fast retreat 5 seconds Press hold down and hold it down. Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
Pay content for time limit to check for freenAnswer 1. Selecting products and sources to live broadcasts to bring goods. The supply is the key. Food categories, daily necessities, beauty and so on. If there is no supply around you, you need to lighten your eyes to find. Novices remember to be careful to press the goods. There are many factors for selling things, so don't put a lot of money to buy a lot of goods, but you can't sell it. 2. Live equipment Live equipment is also the key to affecting live selling goods. Different platforms have different requirements for equipment. Taobao live broadcast can be broadcast or computer, but most of them have popularized computers, but the requirements for computer configuration are relatively high. Quick hands and watermelon videos are still mobile phones. You should choose a mobile phone with high configuration and clear camera. Then there are some lights in the live broadcast room, and the microphone of the radio also needs to study it carefully. 3. The functions of applying for live accounts and live broadcasts need to be opened for additional, especially accounts with the ability to bring goods. Taobao is divided into store live broadcast and Live live broadcast, which also involves MCN institutions and the like. I personally want to go to Taobao to open a live broadcast, or you can contact a mechanism for a mechanism to open the live broadcast permissions. It is relatively simple to open the live broadcast in Kuaishou, just open the background directly. Watermelon is still in the internal testing stage, and it is difficult to open the entire line.nI hope it can be helpful to younIf you have any other questions, please ask questionsn1 morenBleak
When the Taobao live room was just opened, everyone was full of passion. After a few days, I found that the situation was not optimistic. There was no helplessness of fans when I just started. No one interacted or sold it, and I felt frustrated. The popularity of the live broadcast room, the passenger flow and sales in the live broadcast room will be better. More and more people have launched a live broadcast of Taobao. So, how to make the passenger flow into fans as soon as possible? How to increase the stay of guests is the top priority we need to learn. The following Nas will explain it in detail. "The first stage: preheating guidance fans to follow" The details of the main pushing baby must be viewed before preheating, and the link -related links must be collected to facilitate the link during live broadcast. Understanding basic information such as the material and style of the product can be printed and learned at any time. Do not read the paper during the live broadcast. 1. Use the preview display: The preview must be done well, the category must be accurate and small. First of all, it is necessary to know that if you want to live the opportunity to be broadcast, the preview can only pass the official review. The live category affects your labels. If the correlation between categories and babies is not high, so that even if your live broadcast is displayed on the homepage, there will be too many buyers clicked to watch, Furthermore Even if many users watch, most of them are not accurate traffic, and they cannot promote conversion. There is also the popularity of the category, and the category is more popular, so the opportunity to be displayed is even smaller. 2. The trailer should be differentiated: guide the audience to share. The number of viewers during live broadcast is an important criterion for judging. The more viewing, the higher your value. The two suggestions here: First, the preview must be differentiated so that the buyer can be attractive enough. The second is to guide users to share the live broadcast to various third -party platforms so that they can attract more audiences to watch and increase the amount of viewing. 3. Guide buyers who do not pay attention to focus on themselves: When the anchor is broadcast live, you can guide fans to pay attention to themselves, such as "pay attention to the anchor without losing", or you can use gifts to guide it, or you can guide it with gifts. Pay attention to the anchor will have a small gift receipt (5 yuan red envelope/coupon); take the opportunity to take a free -order opportunity among fans 4. Share with your friends: There are no fans who just started the live broadcast room. In this case, Do not do fans such as live broadcast rooms. You must take the initiative to share the live broadcast room. The main way is relatives and friends, and then let them share the second time. At the same time, they can help create an atmosphere in the live broadcast room. 5. Encourage fans to share the reward: take a cumulative share of rewards, such as sharing the live broadcast room for three friends, screenshots to collect gifts for customer service. Encourage fans to share in a step -level sharing, and the total number of fans is encouraged. 6. Game interaction:##,##, guide fans to guess what the product is today and how much is the price, as a reward, you can guess the song or dance or talk about another paragraph, etc., the popularity accumulation is concentrated After getting up, announce the benefits. "Phase II: Diversion" The core is to make more UVs enter the store for consultation. Merchant Taobao live customer service must keep up. 1. According to the information learned from the product link page during the preheating phase, introduce the appearance of the product at 360 °, introduce the external characteristics clearly, and introduce the basic information of the product (including raw materials, origin, etc.); 2. Then try to display specific product details, the material, size, feel, etc. of the product (multi -use adjectives, and comparison, the introduction detailed), penetrate the product selling point and characteristics; 3. Introduce maintenance. , Cleaning method; 4. Introduce some simple knowledge; according to the comments and interactions of fans, answer questions, and remind benefits at the same time. The live broadcast content and arrangements: a live broadcast began to insert the brand oral broadcast once, 1 benefits: b Recommended for the second time the product process is inserted into the brand, Two times; c Recommended the third time of the brand oral broadcast during the 6th product process, the third time of welfare; D recommended for the fourth time of the brand oral broadcast, the fourth time of welfare, the fourth time ; e are interacting with fans for the fifth time and fifth benefits; F live broadcast for the sixth time before the end of the live broadcast, the sixth time for welfare. "Third stage: ending" The number of viewers at this time is very high. At this time, the anchor needs to do the final product promotion and diversion. (1) The product's reinforcement strength and selling point will be introduced again. When the time allows, you can choose the product that fans like to watch during the live broadcast. (2) Continuously repeat the brand story of the store, and continuously allows fans who have problems with benefits to contact customer service consultation and further diversion. (3) Continuously repeat the final finale award, add likes and comments. (4) Continuously stimulate fans' likes, share live links, etc., and give rewards to a certain number of likes. ※ Nas Academy reminds you of the misunderstanding of live broadcast: sales are the primary 1. The evaluation standard for whether the content is good or bad is not sales. 2. Many stores can be brushed, but the live broadcast has no value.
What is the live broadcast of goods? Live and cargo, the meaning is very clear, just sell the goods through the live broadcast.
1, what is live broadcast?
In I do n’t know if you have seen TV shopping? The operating method of live broadcast is very similar to TV shopping, but the source of traffic and TV shopping is different.
The traffic of TV shopping is derived from the behavior of people watching TV; and the traffic of live broadcasts is derived from the Internet.
In I do n’t know if you have been exposed to live broadcasts. The webcast was very hot a few years ago, but the previous webcasts were all casual and entertainment types, singing and dancing online games and so on.
It how to understand the live broadcast and bring the live broadcast and bring the goods only in the last (second half of 2019). Fan trust) is just realized by selling goods.
It here to note that the "personal brand" (fan trust) of the Internet celebrity/star is not made in an instant. This requires accumulation and opportunities, and it is not as simple as we think.
2, how to do live broadcast and cargo
. If you really want to do live broadcast to help others bring goods to earn, then you can play and play by yourself; if you have the supply of supply to make a shot, then I suggest you first Try it yourself, go to the ready -made player cooperation after testing the water, so that you can avoid being pitted when you find the existing anchor cooperation.
Baship of any delivery method on the network is sometimes effective. Do not waste time to study the shipment method, and learn to use force. When choosing a cooperative anchor, you must carefully identify it to choose an anchor cooperation with a certain amount of fans (but the amount of fan is not particularly large). In this way, the eggs do not need to throw in the same basket, and the other can reduce the cost.
The unmanned live broadcast of 30,000 per day is brought to the goods. Today, when you take you, your personal studio is doing
n00:00 / 03: 5070% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increased by 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds ←: single fast retreat 5 seconds Press hold down and hold it down. Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
Pay content for time limit to check for freenAnswer 1. Selecting products and sources to live broadcasts to bring goods. The supply is the key. Food categories, daily necessities, beauty and so on. If there is no supply around you, you need to lighten your eyes to find. Novices remember to be careful to press the goods. There are many factors for selling things, so don't put a lot of money to buy a lot of goods, but you can't sell it. 2. Live equipment Live equipment is also the key to affecting live selling goods. Different platforms have different requirements for equipment. Taobao live broadcast can be broadcast or computer, but most of them have popularized computers, but the requirements for computer configuration are relatively high. Quick hands and watermelon videos are still mobile phones. You should choose a mobile phone with high configuration and clear camera. Then there are some lights in the live broadcast room, and the microphone of the radio also needs to study it carefully. 3. The functions of applying for live accounts and live broadcasts need to be opened for additional, especially accounts with the ability to bring goods. Taobao is divided into store live broadcast and Live live broadcast, which also involves MCN institutions and the like. I personally want to go to Taobao to open a live broadcast, or you can contact a mechanism for a mechanism to open the live broadcast permissions. It is relatively simple to open the live broadcast in Kuaishou, just open the background directly. Watermelon is still in the internal testing stage, and it is difficult to open the entire line.nI hope it can be helpful to younIf you have any other questions, please ask questionsn1 morenBleak
It is to bring the goods through these platforms.
When the Taobao live room was just opened, everyone was full of passion. After a few days, I found that the situation was not optimistic. There was no helplessness of fans when I just started. No one interacted or sold it, and I felt frustrated. The popularity of the live broadcast room, the passenger flow and sales in the live broadcast room will be better. More and more people have launched a live broadcast of Taobao. So, how to make the passenger flow into fans as soon as possible? How to increase the stay of guests is the top priority we need to learn. The following Nas will explain it in detail.
"The first stage: preheating guidance fans to follow"
The details of the main pushing baby must be viewed before preheating, and the link -related links must be collected to facilitate the link during live broadcast. Understanding basic information such as the material and style of the product can be printed and learned at any time. Do not read the paper during the live broadcast.
1. Use the preview display: The preview must be done well, the category must be accurate and small. First of all, it is necessary to know that if you want to live the opportunity to be broadcast, the preview can only pass the official review.
The live category affects your labels. If the correlation between categories and babies is not high, so that even if your live broadcast is displayed on the homepage, there will be too many buyers clicked to watch, Furthermore Even if many users watch, most of them are not accurate traffic, and they cannot promote conversion. There is also the popularity of the category, and the category is more popular, so the opportunity to be displayed is even smaller.
2. The trailer should be differentiated: guide the audience to share. The number of viewers during live broadcast is an important criterion for judging. The more viewing, the higher your value.
The two suggestions here: First, the preview must be differentiated so that the buyer can be attractive enough. The second is to guide users to share the live broadcast to various third -party platforms so that they can attract more audiences to watch and increase the amount of viewing.
3. Guide buyers who do not pay attention to focus on themselves: When the anchor is broadcast live, you can guide fans to pay attention to themselves, such as "pay attention to the anchor without losing", or you can use gifts to guide it, or you can guide it with gifts. Pay attention to the anchor will have a small gift receipt (5 yuan red envelope/coupon); take the opportunity to take a free -order opportunity among fans
4. Share with your friends: There are no fans who just started the live broadcast room. In this case, Do not do fans such as live broadcast rooms. You must take the initiative to share the live broadcast room. The main way is relatives and friends, and then let them share the second time. At the same time, they can help create an atmosphere in the live broadcast room.
5. Encourage fans to share the reward: take a cumulative share of rewards, such as sharing the live broadcast room for three friends, screenshots to collect gifts for customer service. Encourage fans to share in a step -level sharing, and the total number of fans is encouraged.
6. Game interaction:##,##, guide fans to guess what the product is today and how much is the price, as a reward, you can guess the song or dance or talk about another paragraph, etc., the popularity accumulation is concentrated After getting up, announce the benefits.
"Phase II: Diversion"
The core is to make more UVs enter the store for consultation. Merchant Taobao live customer service must keep up.
1. According to the information learned from the product link page during the preheating phase, introduce the appearance of the product at 360 °, introduce the external characteristics clearly, and introduce the basic information of the product (including raw materials, origin, etc.);
2. Then try to display specific product details, the material, size, feel, etc. of the product (multi -use adjectives, and comparison, the introduction detailed), penetrate the product selling point and characteristics;
3. Introduce maintenance. , Cleaning method;
4. Introduce some simple knowledge; according to the comments and interactions of fans, answer questions, and remind benefits at the same time.
The live broadcast content and arrangements:
a live broadcast began to insert the brand oral broadcast once, 1 benefits:
b Recommended for the second time the product process is inserted into the brand, Two times;
c Recommended the third time of the brand oral broadcast during the 6th product process, the third time of welfare;
D recommended for the fourth time of the brand oral broadcast, the fourth time of welfare, the fourth time ;
e are interacting with fans for the fifth time and fifth benefits;
F live broadcast for the sixth time before the end of the live broadcast, the sixth time for welfare.
"Third stage: ending"
The number of viewers at this time is very high. At this time, the anchor needs to do the final product promotion and diversion.
(1) The product's reinforcement strength and selling point will be introduced again. When the time allows, you can choose the product that fans like to watch during the live broadcast.
(2) Continuously repeat the brand story of the store, and continuously allows fans who have problems with benefits to contact customer service consultation and further diversion.
(3) Continuously repeat the final finale award, add likes and comments.
(4) Continuously stimulate fans' likes, share live links, etc., and give rewards to a certain number of likes.
※ Nas Academy reminds you of the misunderstanding of live broadcast: sales are the primary
1. The evaluation standard for whether the content is good or bad is not sales.
2. Many stores can be brushed, but the live broadcast has no value.