1 thought on “Hermes landed in Henan, and the goods on the first day of opening were almost sold out”
April
Hermes landed on the ground, and the goods on the first day of opening were almost sold out Idis Hermes landed on the ground. The strongest and most developed core urban areas of modern business. Hermes landed in Henan, and the goods on the first day of opening were almost sold out. Hermes landed on the ground, and the goods on the first day of opening were almost sold out 1 Recently, another high -end luxury brand settled in Henan. The third Hermes store in Huazhong District.
It pictures Source: Hermes official Weibo The first store of Hermes Henan was designed by the Paris Architect RDAI, mainly selling 16 types of products such as garment, leather goods, watches and jewelry. Due to the complete opening of the new store, long lines were discharged outside the Emisha store on the day of opening. Some consumers were waiting outside the store for up to four hours. Only the shelves in the luggage area in the luggage area were left. Town, ashtray and other daily necessities are almost sold out. It can be seen that in the post -epidemic era, Chinese consumers' enthusiasm for luxury goods still does not decrease. The prosperity of the "first store economy" is not only an intuitive indicator of a city's commercial popularity, but also a new engine that taps consumer potential and stimulates market vitality. The introduction of Hermes this time can be regarded as a reflection of the adjustment and upgrading of Zhengzhou Dennis David. Dennis David is the high -end shopping center in Zhengzhou's local brands. Previously, brands such as Louis Vuitton and Gucci had settled in.
S source: Hermes official Weibo The first store in Henan, Henan, to Zhengzhou. In addition to paying attention to a good business environment, consumption potential is also essential. In recent years, the construction of the Zhengzhou Metropolitan Circle has been increasing, and multiple national strategic superimposed empowerment has formed a unique hub system, an open system, a manufacturing system, and a business system. And favorable conditions. The not long ago, Zhengzhou officially announced the "Implementation Plan for the Creation of the International Consumer Center Consumption Center" (hereinafter referred to as the "Plan"), which clearly proposed that by 2025 A series of urban business cards such as sports and medical care to create an international consumer center city with unique Zhengzhou characteristics. The first store from the brand of Henan, such as IKEA, Xisa Fresh, Hermes, etc., to the first duty -free shops in Henan's first urban duty -free shops, and then refresh the global single -day single -day single day on the first day of opening 7-Eleven's first store in the store sales record ... The strong consumption power is making Zhengzhou a "nugget" of international and domestic brands. This Hermès landed on the ground. The first day of the opening of the product was sold almost 230 days. The high -end brand Hermes (Hermes) Henan's first store and the third store in Huazhong area opened in Zhengzhou Dennis David City. With the gathering of Henan's first store in many international first -tier commercial brands, Zhengzhou has accelerated to international consumer center cities. Hermes Henan's first store is located in Jinshui District, Zhengzhou. The district is currently the core city with the largest economic volume, the strongest fashion consumption power, and the most developed in modern business industry in Zhengzhou. There are more than 270,000 market entities in the region, accounting for 1/30 of the total market entities in Henan Province; 45 large -scale commercial super -commercial complexes of more than 3,000 square meters, accounting for 25%of the city's total; 2021 society The total retail sales of consumer goods were 103.33 billion yuan, which is the only county in the province that achieved a total of 100 billion yuan.
"The economy of the commercial district of Jinshui District is developed, and many international first -tier commercial brands are gathered in the North Ervi Business District and the Garden Road Commercial District, centered on Danisan David, and Zhenghong City. Level characteristic commercial districts, 1 provincial level, and 7 municipal levels. " The person in charge of the district introduced that in recent years, the" gold "created by Jinshui District has used the highest efficiency, the best policy, and optimal service. The business environment has attracted the first entry and flagship stores of various domestic and foreign fashion brands, and focuses on pushing the first card, the first store, the starting, the first show, etc. It Jinshui District is just a "window" for Zhengzhou to build an international consumer center city. This year, Zhengzhou clearly proposed to build an international consumer center city, implement the nine major projects, and strive to build an international business environment, encourage international well -known commercial enterprises to set up global, national and regional brand first stores, flagship stores, and experience stores. Formation of high -end brand agglomeration effects at home and abroad, and continuously improve the first degree of launch of mid -to -high -end brands.
The first store in Henan, Henan, to Zhengzhou. In addition to paying attention to a good business environment, consumption potential is also essential. It is understood that in recent years, the construction of the Zhengzhou Metropolitan Circle has been increasing, and multiple national strategic superimposed empowerment has formed a unique hub system, an open system, a manufacturing system, and a business industry. Good foundations and favorable conditions. At the same time, as a national central city and the core cities of the Central Plains urban agglomeration, Zhengzhou has a population of more than 10 million, and the consumption potential is huge. Last year, Zhengzhou's consumer goods market maintained a stable development trend, an increase of 6.2%year -on -year, with a total of 538.9 billion yuan. Hermes landed in Henan, and the first day of the opening of the product almost sold out the epidemic in the era of the epidemic, Chinese consumers' enthusiasm for luxury goods did not weaken. On March 30, the French luxury brand Hermes Zhengzhou New Store officially opened the door to welcome guests. The store is located in the Daniel David Castle of Zhengzhou High -end Shopping Center. It has been renovated since August 2021. It is the first boutique store in Henan and the third store in Huazhong District. The new store is designed by the Paris Architect RDAI, selling 16 categories such as garment, leather goods, watches and jewelry. Many local users posted on social media such as Xiaohongshu to record the lively scenes on the opening day. Long lines were arranged outside the store, and some customers waited outside the store. The time was even four hours.
In order to celebrate the opening, Dennis David Hermes launched a group of rare bags and jewelry. According to the "Xiaoxiang Morning News", the store sells a variety of jewelry with a price of more than two million. The clerk said that these jewelry "can only be seen when you were in the nation's tour." The financial media "Dahecai Cube", a subsidiary of Henan Daily Newspaper Group, reported that Hermes dispatched 18 sales staff on the first day of opening, but still unable to meet the reception needs. By 6 pm, the products in the luggage area are close to the out of stock, leaving only display products; daily necessities such as photo frames, paper towns, ashtrays and other daily necessities are also sold out. The introduction of Hermes this time is considered part of the adjustment and upgrading of Zhengzhou Dennis David. Dennis David is the high -end shopping center in Zhengzhou's local brands. Before that, brands such as Louis Vuitton and Gucci have settled in. According to the shopping mall, the goal of this round of adjustment is to further improve the positioning, hoping to introduce Chanel and Dior's full -category boutique in the future.
Teon Dennis Dalong City is the epitome of the high -end shopping mall sinking market. The high -end shopping malls are usually located in the core business district of the old city in the provincial capital, new middle -class and wealthy groups in the surrounding counties and cities around the siphon. These shopping mall operators monopolize the local luxury retail market and can still record high business sales. But when cross -regional real estate developers also begin to sink the market expansion, these local real estate developers also face new challenges. In the past, competition between a city or province's high -end shopping centers appeared between two local real estate developers, and there were more local resources to compete.
This also explains why local high -end shopping malls such as Zhengzhou Dennis, Wuhan International Plaza, and Hangzhou Building have been adjusted and upgraded in recent years. Is to consolidate the influence in the local market by introducing new brands along the adjustment cycle. Fantastic sinking potential, luxury brands also intend to use these local high -end shopping centers to expand layout. It -order sinking market has become the consensus of the current luxury brand. The outbreak of Chinese luxury goods consumption in the era of overseas consumption back to the epidemic period. When the luxury market in first -tier cities is fiercely competitive and high -quality paving is increasingly difficult, the sinking market has become a new growth point. In obviously we can see that more and more luxury brands have held global sales activities in non -first -tier cities such as Chongqing and Nanjing in the past two years. Taking Louis Vuitton as an example, it has re -opened boutique stores in cities such as Taiyuan and Nanning, and opens a high -standard Louis Vuitton House flagship store in Chengdu. But it is worth mentioning that the current outbreak of luxury consumption in China is largely the result of overseas tourism restrictions. How to continue to maintain a high growth rate after international tourism recovery will be a problem that all luxury brands must face.
The interface fashion has reported many times that luxury brands are sales process design, and also selling concepts and values. The latter is the key to truly consolidating consumers' loyalty. The service is still a way to consolidate consumers' loyalty, and a unique supply system also means that if consumers are familiar with sales staff, they can usually buy popular styles faster. But in the face of the market differences at home and abroad, whether this approach can make consumers choose to consume in China as always, it is still worth a question mark, especially in the market that is more sensitive to prices. I luxury brands choose to open a store in the market, which means recognizing local consumption power. When a luxury brand is willing to hold large marketing activities in the local area, it shows that they want to interact with local luxury consumers and have conceptual exchanges. The non -first -tier cities such as Chengdu, Nanjing and Hangzhou will become a choice of large -scale activities for luxury brands. In other sinking markets, the brand obviously needs to spend more time to run in with local consumers. After all, the expansion of luxury brands has sinking down the market, which has only started in recent years.
Hermes landed on the ground, and the goods on the first day of opening were almost sold out
Idis Hermes landed on the ground. The strongest and most developed core urban areas of modern business. Hermes landed in Henan, and the goods on the first day of opening were almost sold out.
Hermes landed on the ground, and the goods on the first day of opening were almost sold out 1 Recently, another high -end luxury brand settled in Henan. The third Hermes store in Huazhong District.
It pictures Source: Hermes official Weibo
The first store of Hermes Henan was designed by the Paris Architect RDAI, mainly selling 16 types of products such as garment, leather goods, watches and jewelry.
Due to the complete opening of the new store, long lines were discharged outside the Emisha store on the day of opening. Some consumers were waiting outside the store for up to four hours. Only the shelves in the luggage area in the luggage area were left. Town, ashtray and other daily necessities are almost sold out. It can be seen that in the post -epidemic era, Chinese consumers' enthusiasm for luxury goods still does not decrease.
The prosperity of the "first store economy" is not only an intuitive indicator of a city's commercial popularity, but also a new engine that taps consumer potential and stimulates market vitality. The introduction of Hermes this time can be regarded as a reflection of the adjustment and upgrading of Zhengzhou Dennis David. Dennis David is the high -end shopping center in Zhengzhou's local brands. Previously, brands such as Louis Vuitton and Gucci had settled in.
S source: Hermes official Weibo
The first store in Henan, Henan, to Zhengzhou. In addition to paying attention to a good business environment, consumption potential is also essential. In recent years, the construction of the Zhengzhou Metropolitan Circle has been increasing, and multiple national strategic superimposed empowerment has formed a unique hub system, an open system, a manufacturing system, and a business system. And favorable conditions.
The not long ago, Zhengzhou officially announced the "Implementation Plan for the Creation of the International Consumer Center Consumption Center" (hereinafter referred to as the "Plan"), which clearly proposed that by 2025 A series of urban business cards such as sports and medical care to create an international consumer center city with unique Zhengzhou characteristics.
The first store from the brand of Henan, such as IKEA, Xisa Fresh, Hermes, etc., to the first duty -free shops in Henan's first urban duty -free shops, and then refresh the global single -day single -day single day on the first day of opening 7-Eleven's first store in the store sales record ... The strong consumption power is making Zhengzhou a "nugget" of international and domestic brands.
This Hermès landed on the ground. The first day of the opening of the product was sold almost 230 days. The high -end brand Hermes (Hermes) Henan's first store and the third store in Huazhong area opened in Zhengzhou Dennis David City. With the gathering of Henan's first store in many international first -tier commercial brands, Zhengzhou has accelerated to international consumer center cities.
Hermes Henan's first store is located in Jinshui District, Zhengzhou. The district is currently the core city with the largest economic volume, the strongest fashion consumption power, and the most developed in modern business industry in Zhengzhou. There are more than 270,000 market entities in the region, accounting for 1/30 of the total market entities in Henan Province; 45 large -scale commercial super -commercial complexes of more than 3,000 square meters, accounting for 25%of the city's total; 2021 society The total retail sales of consumer goods were 103.33 billion yuan, which is the only county in the province that achieved a total of 100 billion yuan.
"The economy of the commercial district of Jinshui District is developed, and many international first -tier commercial brands are gathered in the North Ervi Business District and the Garden Road Commercial District, centered on Danisan David, and Zhenghong City. Level characteristic commercial districts, 1 provincial level, and 7 municipal levels. "
The person in charge of the district introduced that in recent years, the" gold "created by Jinshui District has used the highest efficiency, the best policy, and optimal service. The business environment has attracted the first entry and flagship stores of various domestic and foreign fashion brands, and focuses on pushing the first card, the first store, the starting, the first show, etc.
It Jinshui District is just a "window" for Zhengzhou to build an international consumer center city. This year, Zhengzhou clearly proposed to build an international consumer center city, implement the nine major projects, and strive to build an international business environment, encourage international well -known commercial enterprises to set up global, national and regional brand first stores, flagship stores, and experience stores. Formation of high -end brand agglomeration effects at home and abroad, and continuously improve the first degree of launch of mid -to -high -end brands.
The first store in Henan, Henan, to Zhengzhou. In addition to paying attention to a good business environment, consumption potential is also essential. It is understood that in recent years, the construction of the Zhengzhou Metropolitan Circle has been increasing, and multiple national strategic superimposed empowerment has formed a unique hub system, an open system, a manufacturing system, and a business industry. Good foundations and favorable conditions.
At the same time, as a national central city and the core cities of the Central Plains urban agglomeration, Zhengzhou has a population of more than 10 million, and the consumption potential is huge. Last year, Zhengzhou's consumer goods market maintained a stable development trend, an increase of 6.2%year -on -year, with a total of 538.9 billion yuan.
Hermes landed in Henan, and the first day of the opening of the product almost sold out the epidemic in the era of the epidemic, Chinese consumers' enthusiasm for luxury goods did not weaken.
On March 30, the French luxury brand Hermes Zhengzhou New Store officially opened the door to welcome guests. The store is located in the Daniel David Castle of Zhengzhou High -end Shopping Center. It has been renovated since August 2021. It is the first boutique store in Henan and the third store in Huazhong District.
The new store is designed by the Paris Architect RDAI, selling 16 categories such as garment, leather goods, watches and jewelry. Many local users posted on social media such as Xiaohongshu to record the lively scenes on the opening day. Long lines were arranged outside the store, and some customers waited outside the store. The time was even four hours.
In order to celebrate the opening, Dennis David Hermes launched a group of rare bags and jewelry. According to the "Xiaoxiang Morning News", the store sells a variety of jewelry with a price of more than two million. The clerk said that these jewelry "can only be seen when you were in the nation's tour."
The financial media "Dahecai Cube", a subsidiary of Henan Daily Newspaper Group, reported that Hermes dispatched 18 sales staff on the first day of opening, but still unable to meet the reception needs. By 6 pm, the products in the luggage area are close to the out of stock, leaving only display products; daily necessities such as photo frames, paper towns, ashtrays and other daily necessities are also sold out.
The introduction of Hermes this time is considered part of the adjustment and upgrading of Zhengzhou Dennis David. Dennis David is the high -end shopping center in Zhengzhou's local brands. Before that, brands such as Louis Vuitton and Gucci have settled in. According to the shopping mall, the goal of this round of adjustment is to further improve the positioning, hoping to introduce Chanel and Dior's full -category boutique in the future.
Teon Dennis Dalong City is the epitome of the high -end shopping mall sinking market.
The high -end shopping malls are usually located in the core business district of the old city in the provincial capital, new middle -class and wealthy groups in the surrounding counties and cities around the siphon. These shopping mall operators monopolize the local luxury retail market and can still record high business sales.
But when cross -regional real estate developers also begin to sink the market expansion, these local real estate developers also face new challenges. In the past, competition between a city or province's high -end shopping centers appeared between two local real estate developers, and there were more local resources to compete.
This also explains why local high -end shopping malls such as Zhengzhou Dennis, Wuhan International Plaza, and Hangzhou Building have been adjusted and upgraded in recent years.
Is to consolidate the influence in the local market by introducing new brands along the adjustment cycle. Fantastic sinking potential, luxury brands also intend to use these local high -end shopping centers to expand layout.
It -order sinking market has become the consensus of the current luxury brand.
The outbreak of Chinese luxury goods consumption in the era of overseas consumption back to the epidemic period. When the luxury market in first -tier cities is fiercely competitive and high -quality paving is increasingly difficult, the sinking market has become a new growth point.
In obviously we can see that more and more luxury brands have held global sales activities in non -first -tier cities such as Chongqing and Nanjing in the past two years. Taking Louis Vuitton as an example, it has re -opened boutique stores in cities such as Taiyuan and Nanning, and opens a high -standard Louis Vuitton House flagship store in Chengdu.
But it is worth mentioning that the current outbreak of luxury consumption in China is largely the result of overseas tourism restrictions. How to continue to maintain a high growth rate after international tourism recovery will be a problem that all luxury brands must face.
The interface fashion has reported many times that luxury brands are sales process design, and also selling concepts and values. The latter is the key to truly consolidating consumers' loyalty.
The service is still a way to consolidate consumers' loyalty, and a unique supply system also means that if consumers are familiar with sales staff, they can usually buy popular styles faster.
But in the face of the market differences at home and abroad, whether this approach can make consumers choose to consume in China as always, it is still worth a question mark, especially in the market that is more sensitive to prices.
I luxury brands choose to open a store in the market, which means recognizing local consumption power. When a luxury brand is willing to hold large marketing activities in the local area, it shows that they want to interact with local luxury consumers and have conceptual exchanges.
The non -first -tier cities such as Chengdu, Nanjing and Hangzhou will become a choice of large -scale activities for luxury brands. In other sinking markets, the brand obviously needs to spend more time to run in with local consumers. After all, the expansion of luxury brands has sinking down the market, which has only started in recent years.