3 thoughts on “Friends, my beauty salons engage in activities to help me think about the plan”
Nichole
I. Beauty salon winter promotional activity plan 1. To do beauty lectures in winter skin problems to enter winter, the season's change will have many skin problems, such as dry lips and peeling. To make a beauty lecture on winter skin problems, experts are requested to promote the store. This is a form of promotion that beauty salons can consider. Promotion target: Terminal customers' promotional characteristics: ● Use experts to consult the authority of consultation to settle promotional efforts. ● Use new ideas to carry out promotional activities. ● One -to -one solving customers' skin problems and enhance the favorability of customers. Promotional content: Adopt the inquiry of the lecturer group in the form of a lecture, and cooperate with the promotion activities on the spot to shape the authoritative image. This form of promotion needs to be noted that expert lecturers must ensure a certain level of beauty and solve problems for customers. 2. Beauty salon project promotion For the skin problems of winter, beauty salons can do some targeted project promotions, such as professional hydration and moisturizing, to ensure a close combination with customer needs. Promotion target: Terminal customer promotion characteristics: ● Use the form of project promotion to improve the brand's technical content and professionalism. ● Use supporting promotional activities to promote the desire to buy terminal customers. Promotional content: For beauty salons: During the promotion period, the products in the promotion project package of beauty salons can get price discounts; they can get the opportunity to participate in the training of beauty experts and experts to improve the skills of beauty scholars in the store; Organize terminals to promote project promotion. For terminal customers: During the promotion period, customers purchase project packages will be preferentially preferential and value -for -money projects. When purchasing project packages, you can get exquisite gifts when purchasing project packages. This promotion method needs to pay attention to: ● The beauty salons participating in this promotional activity must reach a specified purchase volume to be eligible to participate in the promotion. ● The agent is responsible for the expenses of the beauty salon's beautician training, and the manufacturers are responsible for the various concessions and gifts in the promotion. 3. For customers' added value promotion Christmas, New Year's Day is a period of high enthusiasm for customer consumption. Therefore, it is essential for customers to stimulate consumption. The so -called added value promotion for customers, that is, after the customer purchases a certain product or certain price products, a beauty salon can adopt the stimulus means to give away some added value products. Promotion target: Terminal customer promotion content: Beauty salons can give some small gifts such as hand cream, lipstick, silk scarf, crafts, etc. for customers; you can make some discounts for members of beauty salons to improve the quality of members' services; it can also be carried out The prize promotion, such as setting up a lottery in the store, the guests will inspire consumption through the amount of the lottery after each consumption amount after consumption. Promotional characteristics: ● The promotion incentives are clear, and the benefits can be considered. It can effectively stimulate and encourage customers to make practical actions for attempts and contact new products and new projects. ● Create hot selling scenes and quickly expand the customer group. The key points of this promotional method: ● Improve the in place rate of beauty salon services. ● Beauty salons must formulate promotional, promotional time, and consumers who participate in promotional activities in accordance with the number and work capabilities of the company's beauty artists. [PG] 4. Beauty salon square promotion cases in large -scale festivals such as New Year's Day and Christmas, beauty salons can adopt this form of image promotion for large -scale promotion. Before the event is ongoing, the event can be promoted to the event in the form of sending orders. Promotion target: Terminal customer promotion characteristics: use the form of image promotion to make potential promotion, and use new ideas to carry out promotional activities. Promotional content: Organize the beauty salon to carry out product promotion activities in large squares in the urban area, and at the same time conduct free skin consultation and preferential sales products and monthly cards, annual cards, etc. The distribution of image propaganda materials quickly sells products quickly in local promotion brands and beauty salons through unified actions. The key point of successful promotion: ● This event must be carried out in cities with more beauty salons in the local area. ● You need to purchase several yuan as required to participate in this event for free. The cost of this event shall be shared by the manufacturer and agent. The beauty salon only needs to be arranged according to the event. However, in the event, the beauty salon needs to provide at least one beautyist to consult and sell cards at the venue. 5. Consumption points gift promotion At the end of the year, consumer points promotion is a method taken by beauty salons to give back to the old customers for customers, so that old customers can get some gifts presented by beauty salons after consumption to a certain amount of consumption, to promote the promotion Customers continue to consume and bring customers a spiritual comfort. Promotion content: Beauty salons set a certain point first to achieve a certain amount of consumer customers to get certain points, and you can get products, gifts, treatments, etc. from the beauty salon. You can also participate in other preferential activities. Special reminder: The amount is not necessarily too high, it can be used as a small return or a large return point. In addition to some promotional activities for festival characteristics, beauty salons can also be combined with some commonly used basic promotional methods, such as card opening promotion and discount promotion. 2. How to determine the specific promotion content? According to the specific scale of the beauty salon, the promotional methods taken are different. Regarding the content of specific promotions, it can be considered from two aspects: 1. Service ① is a periodic service. Such as face care, weight loss, etc. ② The service that can be seen immediately can also be considered, such as hot eyelashes, hand care, etc. ③ The well -known services in the business district can also be used as promotional content to increase market share. 2. The income of the beauty salon in the product, one is technical services, and the other is product sales. When doing promotion, you may wish to consider the following characteristic products: trendy products, seasonal products, special functional products, slow -selling products, etc. Third, the discount design of promotional activities is one of the common methods for operators when doing promotion. However, when designing discounts, you must pay attention to the following prerequisites: 1. Do not make consumers feel that she spent too much money before. 2. Try to combine diverse products. 3. Members and non -members should be different to make members feel different courtesy. Non -members want to be members. 4. Avoid product discounts as much as possible, because product profit returns are high, and the products are greatly reduced in products, which will undoubtedly reduce profits directly. 4. During the promotion, publicity and paying attention to the publicity in the store 1. The store ① The facade can be decorated with a ribbon flag to be eye -catching. ② Attract consumers with gifts. 2. Outside the store ① Publish advertising information in the media. ② Post posters and issue leaflets at the crowd gathering. The location and personnel of the leaflet should be clearly arranged. V. Promotion Internal personnel Pay attention to matters 1. The date, content, and theme of employees must memorize the promotion. 2. Fully understand the characteristics, prices, and ingredients of promotional products. 3. Regarding the problems that customers can involve during the promotion period, employees must answer their calibers uniformly and remember them. 4. Reasonable planning planning in the store and clear division of labor. Of course, a good relationship relationship is not formed in one day, and emotion is the result of long -term cultivation. If the usual customer service is not done well, you cannot really solve the problem by relying on these promotional activities. The most important thing is in the usual operations. We must pay attention to customer service and truly become the birthplace of customers. The situation of each store is different. You can determine/html/college/new/1189 according to your actual situation
Beauty salons can combine some marketing festivals every month, such as the New Year's Day, the Spring Festival, the Third Eight Goddess Day, the Nursing Season Touring Travel, Labor Day, 520 Confession Day, Children's Day, 638 Promotion, etc. To formulate the actual situation, our approach is to investigate customers first, understand their actual needs, understand their willingness to buy different preferential strengths, and understand what our customers really want. According to this, do this based on this. The solution can be recognized and liked by them. . Our solution has helped many American merchants to gain the growth of Takuke and store performance, which is based on this approach.
I. Beauty salon winter promotional activity plan 1. To do beauty lectures in winter skin problems to enter winter, the season's change will have many skin problems, such as dry lips and peeling. To make a beauty lecture on winter skin problems, experts are requested to promote the store. This is a form of promotion that beauty salons can consider. Promotion target: Terminal customers' promotional characteristics: ● Use experts to consult the authority of consultation to settle promotional efforts. ● Use new ideas to carry out promotional activities. ● One -to -one solving customers' skin problems and enhance the favorability of customers. Promotional content: Adopt the inquiry of the lecturer group in the form of a lecture, and cooperate with the promotion activities on the spot to shape the authoritative image. This form of promotion needs to be noted that expert lecturers must ensure a certain level of beauty and solve problems for customers. 2. Beauty salon project promotion For the skin problems of winter, beauty salons can do some targeted project promotions, such as professional hydration and moisturizing, to ensure a close combination with customer needs. Promotion target: Terminal customer promotion characteristics: ● Use the form of project promotion to improve the brand's technical content and professionalism. ● Use supporting promotional activities to promote the desire to buy terminal customers. Promotional content: For beauty salons: During the promotion period, the products in the promotion project package of beauty salons can get price discounts; they can get the opportunity to participate in the training of beauty experts and experts to improve the skills of beauty scholars in the store; Organize terminals to promote project promotion. For terminal customers: During the promotion period, customers purchase project packages will be preferentially preferential and value -for -money projects. When purchasing project packages, you can get exquisite gifts when purchasing project packages. This promotion method needs to pay attention to: ● The beauty salons participating in this promotional activity must reach a specified purchase volume to be eligible to participate in the promotion. ● The agent is responsible for the expenses of the beauty salon's beautician training, and the manufacturers are responsible for the various concessions and gifts in the promotion. 3. For customers' added value promotion Christmas, New Year's Day is a period of high enthusiasm for customer consumption. Therefore, it is essential for customers to stimulate consumption. The so -called added value promotion for customers, that is, after the customer purchases a certain product or certain price products, a beauty salon can adopt the stimulus means to give away some added value products. Promotion target: Terminal customer promotion content: Beauty salons can give some small gifts such as hand cream, lipstick, silk scarf, crafts, etc. for customers; you can make some discounts for members of beauty salons to improve the quality of members' services; it can also be carried out The prize promotion, such as setting up a lottery in the store, the guests will inspire consumption through the amount of the lottery after each consumption amount after consumption. Promotional characteristics: ● The promotion incentives are clear, and the benefits can be considered. It can effectively stimulate and encourage customers to make practical actions for attempts and contact new products and new projects. ● Create hot selling scenes and quickly expand the customer group. The key points of this promotional method: ● Improve the in place rate of beauty salon services. ● Beauty salons must formulate promotional, promotional time, and consumers who participate in promotional activities in accordance with the number and work capabilities of the company's beauty artists. [PG] 4. Beauty salon square promotion cases in large -scale festivals such as New Year's Day and Christmas, beauty salons can adopt this form of image promotion for large -scale promotion. Before the event is ongoing, the event can be promoted to the event in the form of sending orders. Promotion target: Terminal customer promotion characteristics: use the form of image promotion to make potential promotion, and use new ideas to carry out promotional activities. Promotional content: Organize the beauty salon to carry out product promotion activities in large squares in the urban area, and at the same time conduct free skin consultation and preferential sales products and monthly cards, annual cards, etc. The distribution of image propaganda materials quickly sells products quickly in local promotion brands and beauty salons through unified actions. The key point of successful promotion: ● This event must be carried out in cities with more beauty salons in the local area. ● You need to purchase several yuan as required to participate in this event for free. The cost of this event shall be shared by the manufacturer and agent. The beauty salon only needs to be arranged according to the event. However, in the event, the beauty salon needs to provide at least one beautyist to consult and sell cards at the venue. 5. Consumption points gift promotion At the end of the year, consumer points promotion is a method taken by beauty salons to give back to the old customers for customers, so that old customers can get some gifts presented by beauty salons after consumption to a certain amount of consumption, to promote the promotion Customers continue to consume and bring customers a spiritual comfort. Promotion content: Beauty salons set a certain point first to achieve a certain amount of consumer customers to get certain points, and you can get products, gifts, treatments, etc. from the beauty salon. You can also participate in other preferential activities. Special reminder: The amount is not necessarily too high, it can be used as a small return or a large return point. In addition to some promotional activities for festival characteristics, beauty salons can also be combined with some commonly used basic promotional methods, such as card opening promotion and discount promotion. 2. How to determine the specific promotion content? According to the specific scale of the beauty salon, the promotional methods taken are different. Regarding the content of specific promotions, it can be considered from two aspects: 1. Service ① is a periodic service. Such as face care, weight loss, etc. ② The service that can be seen immediately can also be considered, such as hot eyelashes, hand care, etc. ③ The well -known services in the business district can also be used as promotional content to increase market share. 2. The income of the beauty salon in the product, one is technical services, and the other is product sales. When doing promotion, you may wish to consider the following characteristic products: trendy products, seasonal products, special functional products, slow -selling products, etc. Third, the discount design of promotional activities is one of the common methods for operators when doing promotion. However, when designing discounts, you must pay attention to the following prerequisites: 1. Do not make consumers feel that she spent too much money before. 2. Try to combine diverse products. 3. Members and non -members should be different to make members feel different courtesy. Non -members want to be members. 4. Avoid product discounts as much as possible, because product profit returns are high, and the products are greatly reduced in products, which will undoubtedly reduce profits directly. 4. During the promotion, publicity and paying attention to the publicity in the store 1. The store ① The facade can be decorated with a ribbon flag to be eye -catching. ② Attract consumers with gifts. 2. Outside the store ① Publish advertising information in the media. ② Post posters and issue leaflets at the crowd gathering. The location and personnel of the leaflet should be clearly arranged. V. Promotion Internal personnel Pay attention to matters 1. The date, content, and theme of employees must memorize the promotion. 2. Fully understand the characteristics, prices, and ingredients of promotional products. 3. Regarding the problems that customers can involve during the promotion period, employees must answer their calibers uniformly and remember them. 4. Reasonable planning planning in the store and clear division of labor. Of course, a good relationship relationship is not formed in one day, and emotion is the result of long -term cultivation. If the usual customer service is not done well, you cannot really solve the problem by relying on these promotional activities. The most important thing is in the usual operations. We must pay attention to customer service and truly become the birthplace of customers. The situation of each store is different. You can determine/html/college/new/1189 according to your actual situation
What kind of activity themes want to do is for which type of customer beauty salon for customers.
Beauty salons can combine some marketing festivals every month, such as the New Year's Day, the Spring Festival, the Third Eight Goddess Day, the Nursing Season Touring Travel, Labor Day, 520 Confession Day, Children's Day, 638 Promotion, etc. To formulate the actual situation, our approach is to investigate customers first, understand their actual needs, understand their willingness to buy different preferential strengths, and understand what our customers really want. According to this, do this based on this. The solution can be recognized and liked by them.
. Our solution has helped many American merchants to gain the growth of Takuke and store performance, which is based on this approach.