Why is the national instant noodle brand that has been eaten in childhood?

There should be no food like instant noodles, with so many national memories and rich emotions.
From the post -70s to the 90s, who has not had a simple and happy noodle in childhood? Which person who works late at night and a hurry, without instant noodles to accompany the soul?
If instant noodles are an epoch -making invention, I believe no one will oppose it.
In 1956, a Japanese named Ando Baifu invented the earliest pack of instant noodles in the world.
In 1970, the Shanghai Yimin Fourth Factory produced the first package of "Soup Chicken Noodles", marking the official start of China's instant noodle production.
From 1990 to 2013, countless instant noodle brands have sprung up, and the domestic instant noodle market has ushered in rapid development. From a certain degree of luxury, instant noodles have become a must -have food for each family.
Over the past 50 years, the rivers and lakes of instant noodles have continued to change, and they come and leave. Some rise, some decline, some disappear, and some survive the wind and rain and start again.
Today, let's talk about instant noodles, what you know and do not know.
Huafeng — the once instant noodle king
most of the post -80s and post -90s instant noodle enlightenment, all from Huafeng.
Huafeng instant noodles can be said to be the originator of instant noodles.
In 1986, the Guangdong Nonggu Office introduced a set of Japanese original instant noodles to prepare to give the Pearl River Farm. Who knew that the Pearl River Farm "did not know the goods" and gave Zhuhai Overseas Chinese Farm.
The webmaster of the rural life service station, Xiong Yiwu, led employees to produce the first package of instant noodles. The yellow plastic packaging of the four and four squares is named "Huafeng", which means "Chinese rich".
In order to quickly occupy the blank market of the country, Xiong Yiwu invited the popular heavyweight star Shen Dianxia to endorse. On the TV, "Fat Sister" holds a pack of Huafeng Sanxian Yi Noodles, "Food Huafeng, Road Tong" The advertising words are well known for women and children overnight. Huafeng has opened the rhythm of full flowering, and more than a dozen production factories are all over the country.
What extent to Huafeng at that time? Except for the Pearl River Delta, north to Heilongjiang and Xinjiang in the west, no one does not eat Huafeng Sanxian Yi Noodles.
Especially its classic dry eating method, many people must have tried it. Open the plastic bag, take out the seasoning, go through the packaging bag, break the noodle cake with a small hammer hammer, and sometimes the seasoning bag shakes and eats it, sometimes it does not add. In addition to eating, cooking is very q bombarded.
The Huafeng Sanxian Iranian noodles at that time, priced at 7 cents a bag, and later only spent more than one yuan to gain a happy.
Huafeng sales are hot. The founder of Huafeng Xiong Yitu is known as the "Chinese Instant Noodle King".
In the early 1990s, Huafeng ushered in the reform of the joint -stock system. The famous Indonesian papermaking giant Jinguang Group became Huafeng's largest shareholder.
Under the leadership of Jinguang Group, Huafeng abandoned localization in management, withdrew the original executive team, and introduced professional talents from Hong Kong in Taiwan. Xiong Yitu could only retire. However, the overseas troops are "not convinced". They have not grasped the marketing strategy and responding to the market in a timely manner. In addition, Master Kang and the rise of the unified reunification have caused Huafeng's sales to retreat.
In more importantly, Huafeng Yiyi lost his familiar taste and taste.
In order to inherit the taste of Huafeng, Xiong Yiwu started another stove and came to Baoji, Shaanxi. He founded Xiong Yiwu Company named after his name to produce Xiong Yiwu series instant noodles.
Xiong Yiwu's instant noodles have four series: double noodles, single -noodles, halal and crispy noodles, and sixteen varieties such as spicy beef noodles, Sanxian Yi noodles, and halal spicy beef noodles.
soon, the product has the recognition of many consumers with the classic taste, and Xiong Yiwu instant noodles have also won the title of "National Food Industry Famous Brand Products".
. Unfortunately, Xiong Yiwu and his wife died of an accidental car accident in February 1997. Xiong Yiwu's instant noodles who lost their souls, their children had disputes due to property. In the end, the company disintegrated and bankrupt, and the brand "Xiong Yiwu" gradually disappeared.
In 2021 in the list of China's instant noodle brand power index, Huafeng also ranked only 9th, and the former "Chinese Instant Noodle King" scenery is no longer.
It, when the collection of food is convenient, the shelves of large supermarkets and high -end supermarkets are already difficult to find Huafeng yellow figures. If you want to nostalgia, buy a pack of a packet and a small supermarket, and remember the childhood taste of chewing.
Master Kang and unity -from competitors to difficult brothers
The domestic instant noodles in China in the early 1990s are just a piece of noodle cake a pack of seasonings for four or four square plastic packaging. Master Kang and the uniform entered, only the sauce bag was launched, and the bowl noodles were launched.
The China Taiwan Unified Enterprise Group invested in the establishment of Xinjiang Unified Enterprise Food Co., Ltd. in January 1992. The next year, Master Kang Holdings Co., Ltd. was established in Tianjin.
The "Little Raccoon", the main "Little Raccoon", has become the favorite of the student party. In addition to the taste, there are also "Three Kingdoms Cards", "Journey to the West", and "Water Margin Card" sent by collecting with Qian Qi Sui.
Once Master Kang's red -roasted beef noodles were released, it immediately became a must -have artifact in the luggage of the south drift north and the travel group's trips.
The Master Kong at that time, there were more than a dozen subsidiaries and 114 production lines. The production bases spread all over 13 cities across the country. The annual sales were 6.5 billion packages, which is equivalent to the average of 5 packs of each Chinese. With 47%of the market share, it almost occupied half of the instant noodle market. In 2006, Master Kang was listed in Hong Kong.
The uniformly suppressed by Master Kang's red -roasted beef noodles. It was not until 2008 that after the old sauerkraut beef noodles were launched. Since then, the unified annual sales volume has increased up for four consecutive years, rising from 150 million lines to 4 billion, a growth rate of 2500%, and finally turned to profit.
, the unified highlight time did not last long. Master Kang launched the same sauerkraut beef noodles, and the "Kang Tong" sales war began. In order to compete for market share, Master Kang and unified buying activities, the ham sausage alone sent a total of 4 billion yuan.
Driven from this protracted battle, the Chinese instant noodle market has achieved high -speed growth for 19 consecutive years. Instant noodle manufacturers such as white elephants, Fuman Duo, and grain dojo, such as the spring, the instant noodle market is in full swing. The sales record of 46.2 billion in 2013 made China the world's largest institutional market in one fell swoop.
Master Kang and unity of this year ushered in their own highlights. Master Kang's turnover exceeded the $ 10 billion mark for the first time, reaching US $ 10.941 billion (about 75.795 billion yuan). The unified turnover achieved 23.33 billion yuan.
But from this year, the outbreak of the takeaway industry has grown from 400 million to 5.5 billion orders; the sales volume of instant noodles decreased by 5.5 billion packages during the same period.
The data shows that China's instant noodle demand market has declined year by year.
In 2017 to 2020, the output of instant noodles also decreased year by year, from 11.032 million tons to 5.568 million tons. Since last year's epidemic, the national instant noodle market has improved slightly.
but according to the financial report in the first half of 2021, the overall sales of instant noodles fell by 7.3%. Among them, Master Kang fell 14.67%, and the unified decline was 12.2%. Master Kang and the unified instant noodle business fell much higher than the overall industry.
In fact, since 2018, Master Kong has actively sought breakthroughs, strengthened new product research and development, and deployed a high -end instant noodle market. The launch of "Master Tang" and "Express Suda Noodles" and other products have been launched. In 2020, the sales of high -priced bag noodles and mid -price bag noodles have increased. Essence
The people on the Internet have been ridiculed "Master Kang's red -roasted beef noodles can not use a cow for a year." Now Master Kang let consumers eat large pieces of beef. It is said that there are 7-8 large pieces of meat in the "Express Suda Noodle Museum". With multiple technological breakthroughs in soup and meat pieces, the product also won the best innovation product award.
The unity of decline, and it also stopped falling and rising in 2018. Put out the concept of "life" and launch "Manhan Full Saids", "Tangda" and so on on high -end products. They want to attract the needs of young consumer groups and high -end target customers. In the first half of 2019, the "Tangda" also increased double -digit growth. Not long ago, Unification also announced the official announcement of Chongqing to find it. According to speculation, it is likely to launch a small noodle instant noodles in Chongqing.
It the market environment of the rapid food in the epidemic era, whether the two bosses of "Kang Tong" can successfully expand the space still need market testing.
Mamaro -It is expected to become the Terminator of the "Kang Tong" Shuangxiong
When Master Kang unified the two elder brothers in the predicament, Jinmai Lang, who ranked third, realized the trend. increase.
In the warmth of the industry in 2018, a 20%increase was achieved.
Without the founder Fan Xiangguo, he was very courageous strategic decisions that year, and Jinmai Lang would not go today.
The Mailang entered the market in 1994, later than Master Kang. Today Mailang's predecessor was Hualong.
The instant noodle market at that time was the world of "Kang Tong". How easy is it to talk about it?
Fan Xiangguo set his sights on the rural market that was unified and Master Kang temporarily taken care of.
The dependence on Hebei near the origin of raw materials saving transportation costs and deep processing of seasoning, which focuses on low prices, and launched 5 cents and 5 packs of "Hualong Xiaobai".
In 2001, Hualong's total output reached 3 billion and sales exceeded 1.5 billion. A absolute advantage in the rural market.
The recent giants of Unification and Master Kang have also begun to expand the sinking market. Faced with powerful opponents, Fan Xianguo decisively threw off the Hualong brand, innovated the brand "Jinmailang", upgraded the product to "bomb" Features, enter the city market.
"The bounce is good, the bounce is second, and the flavor of the brain burn", "Chinese Antarctic scientific research team members eat bone soup noodles, which is equivalent to drinking 6000 grams of fresh bone soup" to let the successful endorsement of let Jin Mailang successfully harvested a large number of instant noodle enthusiasts.
The so -called non -break, Jin Mailang boldly took the road of product differentiation. It was a 30%market share from the hands of the two big brothers, and in 2004, it achieved revenue exceeding 2 billion.
The enterprises will encounter many problems when they are bigger and stronger, and Mailang is no exception.
During the ten years of joint ventures with Riqing, Jinmai Lang has grown in the world's leading R