wholesale fashion jewelry online usa Family text of clothing marketing schemes

wholesale kundan jewelry in delhi With the increasingly open market and the basic formation of the buyer's market, Chinese enterprises have gradually realized that they understand the importance of consumer demand and grasp the importance of market developments to enterprises in competition, and realize that marketing plans are indispensable as marketing agencies. For this, I have compiled a model of marketing plan for clothing for everyone. Welcome to see.
The marketing plan for clothing
. The overall thinking
Qixi is a traditional Valentine's Day in China. As Chinese people are increasingly cherished Chinese traditional culture, folk customs, and merchants every year Da Zhang's publicity hype, Qixi Valentine's Day has become one of the festivals necessary for couples. This promotional planning case mainly proposes two large -scale promotional activities that are close to the theme of the "Qixi Festival" to cooperate with the merchants and venue promotional activities in the store to create a strong consumption atmosphere of Valentine's Day.
It, because gold jewelry is one of the main products of Valentine's Day, it is recommended to start the mall's "Autumn Clothing Festival" on the Wedding Marketing Market every year on the Qixi Festival, promoting the "Festival" with "Festival", and borrowing Valentine's Day by Valentine's Day Great business opportunities bring a good start to the clothing festival.
. Activity time: August 16th (Thursday) —— August 19 (Sunday)
. The layout of the store
is to cooperate with the theme of the Qixi Festival, it is recommended to share the space in the mall store A bridge, according to the legend of the legend, you can hear the legend of the cowherd and weaver girl speak, and the effect of using green plastic vines on the main entrance of the mouth door to create a strong atmosphere of traditional Chinese Valentine's Day.
. Event planning
(1) Clothing Festival
1. Theme
Centennial old shop, 100 years of good combination -200*xx clothing festival
[theme interpretation meaning meaning ] The theme of this event is planned to be "a century -old store; a century -old good combination". It mainly focuses on the wedding market and has a clear positioning. It highlights the most competitive reputation advantage of the XX shopping mall gold jewelry store, attracting target consumers with integrity and blessing.
2. Event planning
The clothing festival has continued from August to the "Eleventh" Golden Week for more than a month. For such a long time, the promotional activity should be hierarchical and staged. During the Tanabata promotion period, the warm -up period for the clothing festival activity attracts consumers' attention to the costume festival activities, and promotes the next consumption.
The romantic launch of the clothing festival, the seventh highlighted gift will be selected at will
The purchase of clothing products during the event, the total of 3,000 yuan, that is, there are seven discounts to choose one of them.
D bedding 77 yuan deduction coupon for 77 yuan deduction coupon shoe product 77 yuan deduction coupon
women's clothing 77 yuan deduction coupon accessories and accessories of 10 % off cards, 20 % off wedding photography
. Exhibitors
each jewelry brand launched several special Valentine's Day special promotion models, which can be a valuable high price or a special design for Valentine's Day. The upper transparent glass hood highlights the classic models from the many jewelry styles that allow consumers to pick the eyes. It forms a romantic and beautiful effect under the combination of flowers and forms an unstoppable temptation to consumers. And women are mostly metaphorical to flowers. The combination of flowers and jewelry is metaphorical about the relationship between women and jewelry. The unique display method combines appropriate lights and backgrounds, which will definitely attract consumers to stop and produce excellent promotional effects.
(2) The whole event
1. The theme activity of the audience
(1) Activity theme
Romantic Tanabata, lucky 77
-worth more than 100 yuan, 77 Piece romantic gifts first first
(2) Event planning
The 77 items provided by merchants in the store as gifts. Saturday and Sunday set up a large KT version in the shared space setting activity area. The names and pictures of the gifts are divided into all products and gold appliances in accordance with the convention. During the activity period, the cumulative consumer consumption of consumer single category can participate in the event. Those who meet the conditions have the right to choose priority.
(3) prizes
each merchant in the store offers a physical gift that sells for not less than 100 yuan. If the price of the product is generally high, it can be replaced in the form of 100 yuan deduction coupons. Consumer draws on the spot and receive prizes on the spot.
(4) Promotion materials preparation
① KT version design and production
② Activity rules Explain water signs
④ Table and chairs required for event venues
2. Other promotional activities
(1) Buy Valentine's Day gifts and send a couple tickets -During the event, buy Valentine's Day gifts for a single ticket over 770 yuan, and give a couple package.
(2) Romantic bridge, love transmission -purchase of the designated Valentine's Day gifts during the event is 770 yuan, you can enjoy free express delivery in China, passing romantic affection for lovers in the two places.
The marketing plan for clothing 2
. The purpose of the event
The Spring Festival is the traditional festival of the Chinese nation, symbolizing the old and welcome, Jiqing joy.
The traditional habits of the country are the annual goods, the family reunion, and visiting relatives and friends. The retail, catering industry and other industries will usher in the peak of consumption, and it is also the peak period of promotional activities. It is also the best time to drive industrial sales and display brand thermal promotion through the Spring Festival promotional activities.
. The theme of the event won the heart of Chun Chun, and the surprises were endless.
. The scope of activity and product introduction Activity range:
While products in the shop (except accessories) product introduction:
Senma's products have tight and light texture, smooth and soft hand, soft luster, stronger than stronger, stronger than strong Okay, good abrasion resistance, no insects, mildew. Gorgeous colors, youthful atmosphere, trendy design, reasonable tailoring, and the price of the people.
. Activity planning
(1) Activity time: 20xx · 02 · 10-20xx · 02 · 25
(2) Activity location: Senma Fengjie Store
(3 3 (3 (3 ) Activity purpose: The purpose of carrying out this promotional activity is to digest the current backlog inventory of the company, help end customers sell Samma clothing quickly, increase consumers' awareness of the Senma clothing brand and the favorable loyalty to the Sema brand. The new Morima clothing is prepared for the early stage.
(4) Main activity content and procedures:
. From now on, the customers who shop in Senma Store can enjoy a 10 % discount for over 200 yuan. Yuanxiang 20 % off discounts, 700 yuan for 700 yuan to enjoy a discount of 700 yuan, you can enjoy a 40 % off discount or a Samma VIP card (not discounted) at a time of 888 yuan (not discounted card), purchase over 1,000 yuan You can add a discount of 6 to 50 % and plus a VIP card.
In other customers who purchase 499 yuan can also participate in the lottery once. 100%winning rate, surprise waiting for you.
prize:
Special prize: 999 yuan shopping vouchers (1) first prize: 499 yuan shopping vouchers (5) second prize: 399 yuan shopping vouchers (8 people 8 ) Third prize: 299 yuan shopping vouchers (10) Fourth prize: 199 yuan shopping voucher (15) Fifth prize: 99 shopping vouchers (20) Six -prize: New Year's Red Packet 50) Lucky Award: A beautiful mobile phone chain A event preliminary publicity mainly rely on the leaflets and TV advertising to promote this event. Executive of temporary workers and local radio and television bureaus.
The publicity during the event was implemented by various specialty stores, and it was performed by the sales staff of each specialty store.
. Activity budget:
Basic expenses: advertising costs, propaganda orders, and various publicity expenses, temporary wages and overtime pays, prizes, and so on. It is expected that the cost fee is about 40,000 yuan during the promotion of this month, and a total of 10,000 yuan for various emergency costs, a total of 50,000 yuan.
6. The effect is estimated to increase the sales output and market share of this month through this promotional activity. It is expected that the monthly sales will reach 140%of the average monthly sales. Increase and make more consumers trust Senma.
The marketing plan for clothing three
. Foreword
In September 1998, the "Forest Bird" started in Wenzhou, Zhejiang, where the clothing industry emerged. At present, nearly a thousand people in a fixed employee have risen, nearly 200 medium -sized enterprises in more than 20 provinces (cities, autonomous regions) and chain stores in more than 20 provinces (cities, autonomous regions) in the country.
"Forest Bird" is headquartered in the Wenzhou Erhai Economic Development Zone. The production and design center is located in Zhongshan, Guangdong. Production department, planning department and other functional departments.
"Forest Birds" casual clothing includes eight categories and more than 300 styles. It has won the favor of many consumers with the style of "urbanization, popularization, fashion, and leisure". "Birds in the forest" Gao Yang's "Living for Happy" Banner, advocating "living for happiness, and living happily."
At present, the birds in the forest can say that there are wolves and tigers before, especially through this Beijing clothing expo, we should clearly see that the current leisure service market is very cruel. Several brands in Wenzhou, some other regions of other regions are changing with each passing day and rapid development. We must make preparations for the worst challenge of the company's ideological consciousness to increase our sense of crisis
. The company profile
The beginning of entrepreneurship, "Bird in the Forest" clearly clearly "advocates modern fashion life, The corporate purpose of casting first -class leisure brands "has established the development ideas of" steady and fast, excellence ". Essence The company worked hard to work hard, so that the company's strength continued to enhance the strength, the rapid expansion of the monopoly network, and the continuous rise in sales performance. The successful operation model of the "Bird in the Forest" has also attracted the high attention of news media such as the "People's Daily" overseas version, "China Business Times", "China Clothing Daily", "Clothing Times", "China Textile News", and CCTV.
The hundred people in the "Birds in the Forest" In the "Talent Project", the "Forest Birds" introduced a large number of advanced management and technical talents, so as to "do everything for people, use it for their talents", and implement the competitive mechanism of "survival of the fittest". It advocates "coexistence of pressure and dynamics", so that the enthusiasm, initiative and creativity of employees are fully mobilized, and the entire company shows a vigorous situation. Among the administrative teams, 83%are professional and technical talents above college, and a large number of marketing, investment promotion, management, supervision, etc. have emerged.
. Market status and analysis
1. Market background
(1) Fierce competition in leisure service venues across the country
Casual service companies have continued to increase, merchants continue to emerge, and consumers are divided into consumers The money bag is crowded in the market of leisure clothing,
(2) product structure categories, but old brands occupy the wind
Right now, although the product structure of several casual clothes is similar, it is still an old brand. Occupy the wind. The reason is that their market accumulation is rich.
(3) Brand image comprehensive
It from advertising, marketing level, brand appeal to consumer choice preferences, there is still a distance from them to them as a whole.
Wen consumers of Wenzhou have improved their understanding of casual clothing rapidly. They are not only looking at products, but also pursuing price ratios.
2. Competitors (Wenzhou area)
The first group army: Bangwei, Gao Bang, they are the leading brands; R n The third group's army forest birds and Yidanu.
The characteristic: high brand awareness, strong corporate strength, and large advertising investment. Implement the localization strategy, reduce costs, and strengthen competitiveness.
. Consumer conditions
The consumers have identified casual clothing, often buyers account for 78.89%, occasionally 8.15%of buyers, and only 2.96%of them have never purchased. But the age structure is obviously small.
. The market performance of birds in the forest
The reputation and reputation are not very high. There is a certain market share, especially the southern market. And this year's product development has certain competitiveness. Although there is a good performance of special offers a while ago, the comprehensive strength performance is not outstanding.
The conclusion: The market potential is great, and the task of education and guiding consumers is extremely heavy.
The consumers have been cultivated in the habit of consumer casual clothing. This consumption habit is completed by several brands. In the long run, consumers currently have a considerable part of the tendency to change the taste. The market potential is great, but the cultivation of educational consumers is a long -term gradual process.
. The macro environmental conditions
1. Consumer groups
In the next 10 years, China's "post -60s" and "post -70s" will gradually enter the middle and elderly generation. Their requirements for clothing are relatively simple. The pursuit is simple and quality. The "post -80s" and "post -90s" generations have different requirements for clothing. The consumption concepts of this generation are ahead of the consumption concept, dare to boldly pursue personalization, and they are particularly intense. Hui Wenlong said that today, when the frequency of changes is getting faster and faster, the costumes are more caring for people's thoughts and ideas, and contain the cultural spirit of contemporary people. However, in today's era, consumers' requirements for clothing design are constantly changing. Finding novelty and personality is the ultimate goal of many clothing consumers. The freshness and peculiarity of fashion have attracted consumers of many younger generations.
2. Demand status
The Longcheng Road is mainly operating clothing, accounting for 48.05%, followed by shoes, accounting for 9.48%. Lord, the first floor of Longcheng Famous Store Square operates shoes, and men's clothing on the second floor. Longcheng Road is the main business section in the city. The flow of people and traffic is relatively busy, but it is limited to traffic control (Longcheng Road is a one -way line), which brings many inconvenience to consumers, but this section is still commercial prosperous street.
5. Marketing strategy
1. Target market: Longcheng Road, Liuzhou City
2. Positioning: Longcheng Underground Street
3. Product line: n 4. Price: The composition of product sales costs and the basis for the formulation of sales prices
5. Service: After -sales customer service.
6. Advertisement: Forest Fashion Service Area
6. How to place products
(1) "Correct Products" Essence Generally, high rotation products are selected, and priority is selected from high -profit product groups. Of course, the types and specifications of products must meet the needs of the market and consumers, and are obviously competitive. If the product selection is wrong, the improvement of the display on sales will not be able to play.
(2) "Placement": The location of the product vivid display should be a high -flow area. The location can conform to the habit of consumers' purchases, and can effectively intercept similar products of competitive brands.
(3) "Correct timing": The vivid of the product will not have obvious effects at any time. At the time of activity.
(4) "Correct quantity": Pay attention to the implementation of the product vivid display: first, consider the sales growth brought by the display, so you need enough inventory With the effect of the display, the two are indispensable.
(5) "Correct price": Price should have obvious competitiveness for similar products. In the price sign, it is clear that consumers can get the benefits of price when buying. The price is usually discounted in the promotion.
(6) "The correct display form": There is enough space to meet the market share of or greater than the product. The display is easy to get, easy to compare, easy to choose, and easy to see.
7. Personnel training
1. Confidence. If you have absolute confidence in what you say, customers will listen to you. You must be confident in the products that you sell, your company, and even yourself, and you are likely to get the trust.
2. Help. The so -called helping people are willing to help others. The main responsibility of the staff is to help your customers choose the products they need. At this time, if you can stand on the customer's stand to help him buy, you will be able to become a popular salesperson.
3. Enthusiastic. Enthusiastic is an important personality characteristics recognized by experts around the world. It can drive others to agree with your opinions, be a voluntary propagandist for your products, and even become your volunteer salesman. The enthusiasm is your excitement and self -confidence, which resonates with customers, and is convinced of your words. Praise customers are the main way to express enthusiasm, but praise must be just right, master the proportion of praise, one must be sincere, and the other must grasp the opportunity.
4. Friendly. Friendly to people will be rewarded. The best way to indicate friendly is smile. As long as you develop a good habit of showing a cordial smile, you can ensure that you are very popular and your business is booming. Friendship is a sincere smile, cheerful heart, and a kind attitude. Smile represents politeness, friendliness, kindness and joy. It does not need to cost and work hard, but it makes people feel comfortable and happy to accept you.
5. The ability of random response to the ability of random response will encounter strange people and things during the sales process. If the principles are stubborn, they will not change, and they often cause sales failure. Therefore, we must have the ability to strain.
, advantages and disadvantages
advantage: Liuzhou's night view is very beautiful, so there are many people at night. Most of the people visiting the market, shopping malls, supermarkets, and leisure are young groups. The majority of women, especially women who work during the day, have time to shop at night, which also has great advantages in our store. The underground street opened at 10:00 in the morning until 22:00 pm. In this way, people also have enough time to go shopping and shopping. Longcheng Road is the main business section in the city, so there are still many people.