where to buy wholesale jewelry in new york Couple jewelry store marketing plan?

diamond accent jewelry wholesale Couples in the love often try their best to give each other a special gift. Nowadays, the couple jewelry shops that make articles with "love" quietly appear in the streets and alleys of the city. Couple jewelry shops have been favored by consumers.
In from many couple jewelry shops, because the consumer groups of couple jewelry are mostly students and young people, the decoration and products in the couple jewelry store are designed for this special consumer group. The product of the store is not high, and most of them are within a hundred yuan, and it is as much as possible to ensure that the goods they sell meet the needs of consumers. Therefore, a couple jewelry shop has always been a lot of young people who buy gifts from their lover at the time of opening, and the business of couples has always been good. The couple jewelry store is casting the dual spiritual engine, igniting the dual fiery passion, and urging the dual wealthy flywheel! Couple jewelry shop allows every unique investor to get rich profits here! A couple jewelry shop with Jiefang Street, soft lights and pink walls, looks warm and romantic. Simple and generous couple costumes, exquisite couple cups, couple notebooks, cute cartoon dolls, crystal concentrics ... Here, all commodities are creative with "love".
The girl who is choosing a gift for her boyfriend, saying that no matter what the festival, it is inevitable to give gifts to the lover and send it to send it. Although it is very practical, there is no idea at all. Come to a couple jewelry shop, just want to choose a warm and special gift for her boyfriend to surprise him.
Mear on field inspections in advance, in most of our college and most places in Shiqi District, there are fewer shops that specialize in couples. However, with the development of the times, many young people began to drag in university. In response to the development of the trend, we discovered this business opportunity.
I we plan to open a couple jewelry shop. Most of the products in our shop are couple supplies and some cute accessories, which will attract women's attention. According to the survey, the consumption ratio of women and students occupy a considerable proportion among the general population, let alone consumers in love. In addition, jewelry shops are also a must -have place for people to prepare gifts, so we plan to grab guests with the characteristics of fast consumer goods.
million yuan. However, for the university, we are still consumers, and we have a certain distance to achieve our goals. It is hoped that this plan can be funded by the school to help us further approach the goal.
The personal jewelry shop originated in the United States and is popular in Japan, which means unique, more professional and creative jewelry shops. Today, the shop is flying, and the personality is the soul of the shop and the life of the shop. In order to distinguish between ordinary women's jewelry stores, we will use home small jewelry such as wall -mounted, rattan containers as business projects, professional and personalization as the leading concept, and ordinary consumers as customer bases.
The idea of ​​operating jewelry shops comes from our own interest in personalized jewelry, home decoration, and the attraction of huge development potential in the jewelry industry. We hope that our product is a pair of pendants or a pair of cups, which can add a different feeling to the feelings between you.
A business objects: Consumer groups of personalized jewelry shops are positioned in couples, female consumers, urban fashion girls,
business scope: couple supplies (including couple rings, couple necklaces, couples
, couples, couples Dolls, couple cups, etc.), cross stitch and various cute accessories.
If's survey of the Chinese women's jewelry market in China, the current per capita share of the women's jewelry market in my country is insufficient
. According to experts, the consumption rate of women's supplies in my country is increasing at the annual growth rate of
, and the huge market space and poor market share that are expected to be expected. At present, there are not many products that consumers can be satisfied with, and the products and store forms in the market are uneven and good and bad. Therefore, the market development space of the jewelry industry is very large.
The as an emerging country with the comprehensive integration with the international community, in the environment of constant innovation of the information platform, consumer awareness and consumption concept have gradually elastic, advocating fashion and chasing individuality to become a life of middle -class consumer groups. Methods to achieve unlimited business opportunities of luxury jewelry. The market in Guangdong Province, which is one of the three major jewelry industry bases with Qingdao and Yiwu, is even more unavailable.
In the situation of globalization, competition has shifted from the past to eliminate competitors, to the advantages of the technology and market of competitive partners, complementary advantages, and participating in international competition together. In this situation, we have to be the first to seize external opportunities; second, we must innovate internally.
, the problems we are facing in this industry now:
This shops have sprung up in the past two years. When you are self -contained for less than half a year, even a month Inside, more followers, more imitators, and jewelry wars are staged every day.
The scenery at the time of opening is no longer, and the brutal competition comes on behalf of it. Customers always like the new and hate the old, and always like freshness. Every new store will lose some markets and lose some customers. You are still laughing at the jewelry shop opposite, because of your arrival, the passenger flow decreases, when the transfer is posted, the opening of another new store is watching your jokes, the praying mantis catches the cicada, the yellow bird is in the back, and the mall is staged every day;
After one year of development, the jewelry store has faded the gloss, door, decoration, props, advertising, commodities, some aging, more and more customers lost day; r; r; n So we must reorganize, wash the new leather noodles, renovate, and appear the best way to appear with a new store. A store is like a tree. If you want to have a green foundation, give it a new chance every year.
No matter how much effort do you spend, the number of visitors to a jewelry shop is relatively fixed or even decreased every year; you may have done some small activities, send some leaflets, and even post some posters. However, the fact is: These are just outdated games. Customers are commonplace and indifferent, so you are worried, you lose confidence, and you start thinking about giving up.
The number of visitors to a retail store was determined by this street from the beginning, so the location of the location became so important. The number of visitors in two adjacent jewelry shops is basically the same. People will also enter another jewelry shop. Women's shopping randomness is much better than the purpose. Some people go from the beginning to the end, and they must enter every shop.
The number of visitors is relatively fixed, and the transaction rate mainly depends on the ability of employees to sell. After a period of time, it will also be relatively fixed. Through joint sales, it is also a few phenomena for customers to sell more things at a time.
In increase the unit price of the customer is nothing more than two ways: let the guests buy a few more products or buy better and more expensive products
Unless it is given gifts, the guests usually buy only one product at a time; so We put the focus of work on letting guests buy better and more expensive products;
. For example, guests want to make their hair well, have rubber bands, and have a little flower, a little bit of ponytail;
If the situation is that the variety of rubber bands is more than the head flowers, and the variety of head flowers is more than the ponytail, then the possibility of customers choosing rubber bands is greater than the other two items; The possibility of the ponytail; if the ponytail variety is greater than the other two items, then the possibility of customers to choose a ponytail will be much greater, and the unit price of the customer will be generated. More than mid -range
low -end, then customers choose high -end opportunities, which will be much larger; so the unit price of the customer is increased again;
is generally believed that the product is divided into high, middle and low, low -end, high -end high -end, fewer high -end, fewer high -end, less in high -end, less in high -end, fewer mid -range high -end, less in high -end, fewer mid -range high -end, less in high -end, less in high -end, less in high -end, less in high -end, less in high -end, less in high -end, less in high -end, less in high -end, less in high -end, less in high -end. More in line with our thinking habits; after all, there are more poor people in China and fewer rich people; the less customers are, the less customers;
In how to make a jewelry store grow up, lasting two points, there will be new ones, there will be new ones, there will be new ones, there will be new ones, there will be new ones, there will be new ones, there will be new ones, there will be new ones, there will be new ones, there will be new ones, there will be new ones, there will be new ones, there will be new ones, there will be new ones, there will be new ones, there will be new ones, there will be new ones, there will be new ones, there will be new ones, there will be new ones, there will be new ones, there will be new ones, there will be new ones, there will be new ones, there will be new ones, there will be new ones, there will be new ones, there will be new ones, there will be new ones, there will be new ones. breakthrough.
. The development of culture is entering a well -off type from the type of food and clothing, advocating humanity and fashion, and constantly shaping personality and charm, which has become the pursuit of people. Therefore, in accordance with the times's jewelry culture, it shows a strong development momentum and a wider and wider market, and engaged in jewelry sales has a broad profit space.
Councing gifts to each other to express their affection for each other has become a common thing in life, but this ordinary thing makes people who love each other barely. Urban couples will always feel troubled in Lover's Day, wedding anniversary, lover birthday, acquaintance anniversary, love anniversary, etc. Send it, that is, wallets, clothes, ties, belts, lighters, watches, jewelry and the like, which are very practical, but also very stuffy. Couples come up with similar voices nowadays. Express your mind, of course, you must be creative! As a result, couples' creative supplies are new pets for consumption, so that fashion love people who want to express their feelings have more choices.
The two irregularly shaped cups are combined into a heart shape, and photos of couples are printed on the cup; two are the same
pendants, together with a heart; black agate heart -shaped pendant , One hollow, a solid, in fact, they are concentric; even chopsticks have a flower head, two pairs of resin chopsticks with different colors, with two exquisite chopsticks custard