replica gucci leather bracelet jewelry wholesalers Zhang Yong: Nezha's goal is to sell 400,000 units in 5 years

private label jewelry wholesale Written article?/Liu Shanshan
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Only entering the people of the people can achieve the popularity of electric vehicles. "Recently, Zhang Yong, president of Hezhong New Energy, said in an interview with the media including car business reviews.

In the new forces of car building, Nezha Automobile is a unique existence, the volume is not high, and the grades are not bad. The first mass -produced model Nezha N01 sold 1,0006 units in 2019, ranking fourth among new forces.

In the past few years, in addition to having dual qualifications and named big IP "Nezha", Nezha Automobile has almost no high time. At this point, Zhang Yong mocked himself that "Nezha Automobile is inherently inadequate and does not bring its own traffic."

Entering 2020, the new forces of cars have entered the "dark moment" from the cold winter of the industry, and a large number of new forces have disappeared. In this context, the sales of Nezha Automobile from January to August are gratifying.

This such achievements in Zhang Yong's eyes "did not reach the passing line." He said that although Nezha did not perform in terms of sales, he did not meet expectations, but he also expected. "Our overall goal this year is 20,000 vehicles."

In Zhang Yong's view, the current new energy market is still in its infancy, and smart electric vehicles are more rich people trying. "The penetration rate of new energy vehicles is only less than 5%, and there is still a considerable distance from the maturity period of 30%and 50%in the future. 5%is still a starting period. At this time, wealthy people who have rich people are the first to try The use of new products is in line with market development laws. "

The reference to the development history of smartphones. From ten years ago, smartphones were just money toys. "At first, Apple came out very expensive, and they were all buying people with good economic conditions. But two or three years later, smartphones quickly popularized, such as Xiaomi, OPPO, and vivo. It will also take the same path. "

" In the next 5-10 years, Volkswagen's electric vehicle consumption will be popular quickly. "Zhang Yong admits that what Nezha is going to do is in this wave of dividends. Standing out.

How to be the successful ashore?

In Zhang Yong's view, the difference between the position is the difference. "Nezha is positioned as a technical company, we will make more investment in intelligent and electrified."

The market started differently, Nezha chose to start from the low -end model market segmentation. "We don't touch the expensive cars."

Teong Zhang Yong told reporters that Nezha Automobile has entered a market -oriented operation from the end of 2018 to this year and has made some progress.

First, the company's strategic positioning has been basically clear. The popularity of intelligent pure electric vehicles and intelligent products are intelligent, positioning below 200,000 yuan.

The second, Nezha will be based on two platforms, one is a compact car HPC platform. It is a new electric vehicle platform with wheelbase from 2.6 meters to 3.1 meters. Nezha U is the first model of the platform and will only be available in March this year. The second car will be released at the Beijing Auto Show this year. It is a B -class pure electric coupe to create a Cross style.

The small car platform is called HPA platform. Nezha N01 is the first model of the platform, which is positioned as A0 -level pure electric SUV. At present Line cities. Another car Nezha V will be available in the fourth quarter of this year, positioning as a small pure electric SUV.
"Our product planning is, each model is changed for two years, adopting a small and fine product strategy, not doing too much product development, and striving for each product to make it into a fine product."

behind the fine products is Zhang Yong's confidence in Nezha's product power.

In the context of car companies using intelligence as one of the future strategies, Nezha also tried to find his own way. "When everyone is positioned intelligent, Nezha puts intelligence and security first. I am confident that this is our biggest advantage."

The example, for example, "transparent" A -pillar , In -car life signs monitoring system, AEB emergency braking brakes, APA automatic parking, etc. In terms of intelligent security, including some networking systems, Ecall's automatic call rescue system, etc., these are all intelligent security technologies equipped with Nezha U.

The official introduction, "transparent" A-pillar is part of Pivot2.0? Smart cockpit, based on independently developed AR-View system.

This system has a great challenge for the computing power of the vehicle chip, but its work logic sounds clear and easy to understand: in addition to the four flexible screens on the A -pillar, the intelligent development of the intelligent development of intelligence developed independently Software algorithm, camera on external mirrors and drivers behind the steering wheel monitor the camera.

In actual experience, the "transparent" A -pillar can indeed greatly expand the horizons. First of all, the screen brightness is moderate and the refresh rate is extremely high. Even the flying electric bicycles can be clearly displayed. Secondly, the blind spots on the front of the body have been greatly reduced. This can largely avoid some low -speed stubbornness, which is also convenient for parking.

In the current society, the news of children and pets in the car is frequent, so the life signs monitoring system in Nezha is particularly important. Or pets are left in the car, and the system will notify the owner by phone and other methods as soon as possible.

At present, Nezha has established a smart technology research institute, which is separated from the entire vehicle engineering research institute. Essence

"In addition, we still pay more attention to the construction of the battery management system. The spontaneous combustion accidents of battery failure are reported frequently, but now we have not burned a car. This is our independent research and development The credit of the battery management system. "

" Nezha also has obvious shortcomings ", Zhang Yong told reporters that Nezha's popularity is not enough and the channel sinks is not enough.

"In fact, in terms of marketing, we have more than 200 channels in the three, fourth -tier and fifth -tier cities. We have done the earliest one in the car company to take the fastest. In addition, in the first, second -tier cities, our direct -operated stores and supermarkets will reach the scale of nearly 50 at the end of this year. " Sinking, let Nezha more foothold in the severe market environment.

"Although our company does not bring its own traffic as other startups, I think that in the long run, the name of Nezha car is very tide. At first, everyone felt that the name was more earthy, but I am more soil, but I am so earthy, but me I don't think that the nation is the world. It saves us a lot of advertising fees. As long as you see it once, you will not forget it. This is success. " It is difficult to see that Zhang Yong's development of Nezha is clear and rational, and this will also laid a good foundation for the direction of Nezha's car.

How to break through after ashore?

"Nezha is now financing in Series C. This round of financing is expected to be around 3 billion yuan. The progress is relatively smooth. Some companies have begun to enter the stage of investigation." Talking about And the most important funding issues of the new forces, Zhang Yong did not avoid the fact that Nezha wanted to go to the science and creation board. "We are preparing to go public on the Science and Technology Board, and we are expected to be officially settled in 2021."

In the past two months, ideal cars and Xiaopeng Automobile have landed on the Nasdaq and the New York Stock Exchange respectively. In addition, Weilai, which has already been IPO, has three new vehicles in China in China. The enthusiasm of the capital market has also caused the outside world to predict who will be the fourth.

Is when the reporter asked if the time node of 2021 would be a little late, Zhang Yong said: "First, we must make a round of financing in advance, and financing takes time. Second, the financing is over. The company also needs to make a shareholding system. This will take time. In addition, next year, our preparation time is more fully. "

Zhang Yong revealed that the previous round of financing of Nezha is about 10 billion yuan, but it costs to spend It was only less than 6 billion yuan. Compared to Byton, Bojun, etc., such as the low efficiency of funds and the high operating costs, the players who have finally left the field can be called "pragmatic".

"We don't know how to spend money on big hands. First, our daily operating costs are relatively low. All of my business travels are economy class, and the hotels must be economical. The money should be spent on the blade. In addition, we are not in low -cost operations in enterprise operations. They are high efficiency of funds. We spend hundreds of millions of money for the necessary things. But we spend rarely money. "

In fact, after the whole game talks, the reporter's impression of Zhang Yong and Nezha has been fixed in" pragmatic ".

In addition, Zhang Yong proposed in the future that Nezha should use travel services as one of the main strategies for future enterprise development.

"I believe that in the past 10 or 20 years, the future travel market for car sharing must be a direction." In Zhang Yong's view, in the past 10 years, the product homogeneity will be the meeting. Very serious, the surviving companies are good companies, and the products and technical differences of each company are not very large.

"I think the difference is not much different after 10 years, so the products of which one to buy are similar. In addition, the car will be a tool in the future, which may be a fun, cool tool. I believe Consumption habits will gradually develop, so travel business is also a direction for our future and long -term layout. "

At present, Nezha Automobile has been deploying travel business. "Before the end of this year, we will have some strategic planning and measures for travel business to be released."

At the end of the interview, the reporter mentioned the concept of "new car companies".

Teong Zhang Yong's performance is quite resistant, "Don't mention this concept, friends and merchants learn and progress with each other."

In his opinion, all Chinese electric vehicles Entrepreneurs are lonely predecessors, all heroes, and they are worthy of admiration.
This from the authors of the car home car, does not represent the point of view of the car home.