5 thoughts on “How to give your own public account?”
Mae
Before taking the name, think about your own media positioning! Intersection Intersection Positioning is really important. If you get a name from the beginning, it will be too late to regret it. It I will tell you from the two aspects: positioning and name, how should the public account get the name. The careful classmates will find that those who do well have their own clear positioning. . For example, Mimon is positioned with emotion, and its article is mainly output emotional class; The goddess evolution theory is positioned with beauty, so they focus on the output of beauty content; Luo Ji Thinking is a public account of knowledge type, so they specifically output fragmented dry goods knowledge.
1, why do the public account do positioning?
The public account is like making a product. If you want users to pay attention to you, you must give him a reason to pay attention. The user is not following you to see you writing a diary for you, nor is it to see that you have a beauty today. He will send the workplace tomorrow. The end users will leave because your public account does not have the content he wants. Primply what the user is paying attention to you, and then output the relevant content of that field is the correct way of cycle. Regarding the positioning of the public account, I give you several suggestions like you. (1) If you have your own specialty or hobbies, you can use this field as your positioning. . For example, if you like fitness, you can do a public account about fitness; if you like to travel, you can be a public account for travel; The public account in the vertical field will be more valuable than emotional categories, because Fans are relatively more accurate. You can recommend some peripheral products to your fans, and then use division to make money. (2) The eternal topic of human beings — fate, sex, money The cognition of life is one of the eternal topics of human beings and one of the good topics. You can choose a story -type article Lai Amway gives fans
sex, about sex, if you dare to write, then write boldly, this topic is also prosperous on major platforms.
M money, about money, struggle, and workplace, can actually be classified in it. This is also a type of public account with strong powder absorption. Everyone is willing to come here to drink poisonous chicken soup or absorb it Dry in the workplace. (3) Professional topic -Written according to your own work, for example, if you are engaged in Internet operations, you can share some dry goods; if you are engaged in real estate, you can write some real estate -related articles. (Reference: Captain Flying Fish -Operation Control; Pony Song -Pony Song (Following the Pony Song, the marketing is very simple)); Auto public account -Li Mouse said car (4) Other vertical fields , PAPI sauce focusing on funny videos, focusing on human nature, psychological swordsman meow, Chen Dong, who focuses on writing novels, old monsters focusing on food, take you to eat Xi'an, etc. In various fields, as long as you continue to do it, you continue to do it. You can do a certain amount of sound
This here, try not to be too niche when positioning. For example, if you plan to make food, but you are positioned in a county's food, then not only your content output is difficult to continue, but the audience will be narrow. Then the height that this number may eventually reach is very limited.
It you can choose to write a larger category as much as possible. In this way, the overall content library of the public account will be richer, and the content can be written more, but it will not be vertical.
Cases: Xiaoqiang's workplace said -professional workplace dry goods, personal growth zinc finance -focus on post -80s entrepreneur The aunt -mobile Internet promotion operation knowledge sharing Platform
about the name of the name: 1. You can take it through industry personalized naming: , for example: steamed buns business school 2, you can use your own personalization, you can use your own personalization名字命名rn例如：Spenser、咪蒙、Papi酱rn3、 可以用形容词 输出内容的形式命名rn例如：顶尖文案rn4、 可以用行业 笔记、空、 Talking, waiting for the name of the time For example: workplace practical psychology, operation learning notes, etc., try to avoid using rare words and typo (such as Luo Ji thinking), so it is easy to searches when you searches.
We all know that choice is greater than hard work. A good name allows you to do more with less. First of all, what do you want to ask yourself? Which type of people to solve? What are the needs and pain points for them? Mexing these problems in the early stage, the more accurate the more and more accurate, the better it is for you to do the public account. one, several techniques: first, benefit. . For example, if you lose weight and lose weight, it is too ordinary to take a public account called "weight loss". It is better if you are called "lazy slimming techniques", because everyone thinks of weight loss, and you will think of it when you think of weight loss. Painful diet and a lot of exercise, but as soon as you see the word "lazy", you will feel that there are not so many burdens, you can lose weight lying down. The second, you are very professional. For example, "Autumn Leaf PPT", "Professor of Mind Map", you know at a glance that you are in the field of PPT and the field of thinking maps. Third, consider writing well and easy to spread. Is in the name, do not have difficulty writing or writing too many strokes. For a funny example, a colleague must name the newly born son. Several names are particularly more strokes, one of which is called "Zhang Ye" Let's give some suggestions. One of the colleagues joked and said, "These names are too complicated and difficult to write. In the future, the exams have paid the paper. Your son is still writing a name." Also considering the search ranking factor. In this way, it is easy for others to search for you, and your product name comes with promotion attributes. Fifth, the same name, different names, the value of value is completely different. It to let customers see and hear beautiful imagination, and generate high value and tall association. For example, there are a lot of moxibustion on the market now. You have to be called "moxibustion" directly, and it will be bad. If it is called "portable moxibustion", this name is very high -end and easy to carry moxibustion instruments! . How to get the name of the individual and the company's public account? The personal public account can use your own name, or it can be combined with your occupation or your work, such as a nutritionist Lulu. The company public account name, directly use the company's name to make the name of the public account, then step on the pit. Because if your company is not famous, no one knows it, and it will not search. It is recommended to combine it with the areas, industries, and projects you are engaged in. For example What. The Internet, WeChat question answering questions, welcome to add Cat Sister WeChat: -Build to grow together.
This product has been launched for five years. In the past five years, this product has also changed a lot, such as folding subscription number, increasing menu function, etc. According to yesterday (October 18, 2017), WeChat may usher in usher in ushering in ushering The major changes of the subscription number -pushing list information fluidization. In the past five years, the user's attitude towards the public account has also been from the initial curiosity and exploring to today's enthusiasm. The reason for the change of the product and the attitude of the user is because the changes of these two indicators have a great impact on the naming of the public account. For example, after the public account is folded, the public account in the dialogue list was uniformly stored to the subscription number list. Before the subscription number is clicked, the fewer words you can display your headline title, the less space you can operate on the title. Therefore, after the subscription number is folded, the "Mi Meng" with only two words "Mi Meng" has an advantage over the seven -character "Six God Lei Lei Reading Jin Yong". However, if according to the news of yesterday, the subscription number pushing list becomes information flow, "Mi Meng" is not very different from "Six Shen Lei Lei Reading Jin Yong". For example, at the beginning of the public account, users have a full desire to explore the new product form of the public account. It is necessary to dive the keywords that users are interested in. In this context, although "Harbin Food" is more than two characters than "Bingcheng Food", it is easier for the word "Harbin" to be than "Bingcheng". The user thinks that from the name, "Harbin Food" is better than "Bingcheng Food". . Even so, there are still some ways to be useful for five years. I will share a few today for everyone. ① dazzling. The good name will give the user a bright feeling. When seeing the name, the user can't help but double -click a wave of 666 in his heart. Among the public accounts I have subscribed to, "serious gossip" and "poisonous tongue movie" are considered to make my eyes shine, especially the serious gossip, I am shocked, there is such an operation. As a reader, I should be serious about it. Robert is in that gossip. ② good memory. The second principle is a good memory. The more the name that can remember the more time to remember the user is the good name. Like "Luo Ji Thinking" is the kind of super good, but this name has a fatal weakness, that is, it is also super easy to remember by users. Therefore, comprehensive, the name "Luo Ji Thinking" can only score 50 points. ③ original. It when some people named the public account, they were very shameless. They liked to post on the big size. The large number was "Mi Meng". I mistakenly thought that I was a real Mi Meng, so I could make traffic in vain. This is not a sunny operation idea. This operation is also easy to be reported, and then the achievements of small cleverness are blind. Do you have to lose money? Therefore, when doing the public account, it is still an original name. The speculative operation of other people's names such as the name of the cottage is not long after.
There are generally 4 types of public account names. 1. Personal brand. Create a personal IP and named the public brand named PAPI, Mimeng, Wu Xiaobo ... Correctioning articles around personal brands, it is very beneficial to the later personal IP creation. However, there are also disadvantages in this way. From the name of the public account, users cannot see what the public account can provide, so this method is already a bit famous, with friends who bring their own traffic. 2. Individual brand operation field. Taking into account the field of personal IP operation, if Xiaobai applied for a personal public account, the first way of name. Many public accounts also use this routine, for example, Li Mouse said the car, Akiham PPT, Tao Tao Tao movie ... Moreover, this name can also earn WeChat's own search traffic, but you need to pay attention to it Yes, when you name it in this way, you must clarify the relationship between you and the field of operation. 3. Products, institutional names. It's very simple, what your product is called, what you call. Emphasize the unity of the brand name. The most seeing the public account on the market should be this type of public account. What is the name of the company's name is the name, it is simple and rude. Hangzhou Mobile, People's Daily, Alipay ... all the names of thunderous ears. 4. Operation field. At a glance, what you provide, you can get what you provide. For example, reading at ten o'clock, real story plan, the shadow list is here ... but this method requires you to clearly clear the content direction of the operation, and very confident in the content. Compared with other similar public accounts, you must use other public accounts. The content win. Compared with the second way, this method can earn search traffic. Thenic way to say, there are places to pay attention to. For example, try to avoid the emergence of rare words when naming. Users do not know. How can I search for you?
1. To directly , you know what you are doing at once Sephand formula: adjective verb, verb noun for example: Read at 10 o'clock: Reading at 10 o'clock Night listening: Just listening to the voice at night Limonic tongue movie: is the of this year's Baidu Public Relations: It is Baidu's public relations
2. Strange I do n’t know what you do, but the name is remembering Sephand formula: Common noun uncommon or unconventional adjective/noun , for example: In late at night: How to read the next word! Intersection Talent limited youth: Why talent is limited? This cat: How does a fierce cat? Cold rabbit: A rabbit who can tell cold jokes 3. Personal labeling is your own name. A flower name for example: Xiaoma Song, Mimon, Pei Affairs Girl, Yijin Night Walking Yan Gongzi 4. You must have dynamic simply use verbs common formulas: Verbs, or subject verb For example: I walk with wind, early, action, good times, good times, good times 4, literary and artistic can remember Formula: There is no way to summarize this. You understand literature and art! It is literature and art. , for example: solar eclipse, like hometown, Xin Shi Xiang 5, simple rough type formula: that is the keywords you usually search for example: square dance songs, yoga practice yoga, yoga, yoga , Health and Longevity (Don't laugh, these are the number of reading over one million) to summarize it, it is still easy to remember! This is really important. It is not good to be able to take it well, and it ’s all spicy chickens. So, is my popular public account "Good Night Noodles" too serious? has no time to pay attention to the following, focus on eating and drinking the public account
Before taking the name, think about your own media positioning! Intersection Intersection Positioning is really important. If you get a name from the beginning, it will be too late to regret it.
It I will tell you from the two aspects: positioning and name, how should the public account get the name.
The careful classmates will find that those who do well have their own clear positioning.
. For example, Mimon is positioned with emotion, and its article is mainly output emotional class;
The goddess evolution theory is positioned with beauty, so they focus on the output of beauty content;
Luo Ji Thinking is a public account of knowledge type, so they specifically output fragmented dry goods knowledge.
1, why do the public account do positioning?
The public account is like making a product. If you want users to pay attention to you, you must give him a reason to pay attention. The user is not following you to see you writing a diary for you, nor is it to see that you have a beauty today. He will send the workplace tomorrow. The end users will leave because your public account does not have the content he wants.
Primply what the user is paying attention to you, and then output the relevant content of that field is the correct way of cycle. Regarding the positioning of the public account, I give you several suggestions like you.
(1) If you have your own specialty or hobbies, you can use this field as your positioning.
. For example, if you like fitness, you can do a public account about fitness; if you like to travel, you can be a public account for travel;
The public account in the vertical field will be more valuable than emotional categories, because Fans are relatively more accurate. You can recommend some peripheral products to your fans, and then use division to make money.
(2) The eternal topic of human beings — fate, sex, money
The cognition of life is one of the eternal topics of human beings and one of the good topics. You can choose a story -type article Lai Amway gives fans
sex, about sex, if you dare to write, then write boldly, this topic is also prosperous on major platforms.
M money, about money, struggle, and workplace, can actually be classified in it. This is also a type of public account with strong powder absorption. Everyone is willing to come here to drink poisonous chicken soup or absorb it Dry in the workplace.
(3) Professional topic -Written according to your own work, for example, if you are engaged in Internet operations, you can share some dry goods; if you are engaged in real estate, you can write some real estate -related articles. (Reference: Captain Flying Fish -Operation Control; Pony Song -Pony Song (Following the Pony Song, the marketing is very simple)); Auto public account -Li Mouse said car
(4) Other vertical fields , PAPI sauce focusing on funny videos, focusing on human nature, psychological swordsman meow, Chen Dong, who focuses on writing novels, old monsters focusing on food, take you to eat Xi'an, etc. In various fields, as long as you continue to do it, you continue to do it. You can do a certain amount of sound
This here, try not to be too niche when positioning. For example, if you plan to make food, but you are positioned in a county's food, then not only your content output is difficult to continue, but the audience will be narrow. Then the height that this number may eventually reach is very limited.
It you can choose to write a larger category as much as possible. In this way, the overall content library of the public account will be richer, and the content can be written more, but it will not be vertical.
Cases: Xiaoqiang's workplace said -professional workplace dry goods, personal growth
zinc finance -focus on post -80s entrepreneur
The aunt -mobile Internet promotion operation knowledge sharing Platform
about the name of the name:
1. You can take it through industry personalized naming:
, for example: steamed buns business school
2, you can use your own personalization, you can use your own personalization名字命名rn例如：Spenser、咪蒙、Papi酱rn3、 可以用形容词 输出内容的形式命名rn例如：顶尖文案rn4、 可以用行业 笔记、空、 Talking, waiting for the name of the time
For example: workplace practical psychology, operation learning notes, etc., try to avoid using rare words and typo (such as Luo Ji thinking), so it is easy to searches when you searches.
We all know that choice is greater than hard work. A good name allows you to do more with less.
First of all, what do you want to ask yourself? Which type of people to solve? What are the needs and pain points for them?
Mexing these problems in the early stage, the more accurate the more and more accurate, the better it is for you to do the public account.
one, several techniques:
first, benefit.
. For example, if you lose weight and lose weight, it is too ordinary to take a public account called "weight loss". It is better if you are called "lazy slimming techniques", because everyone thinks of weight loss, and you will think of it when you think of weight loss. Painful diet and a lot of exercise, but as soon as you see the word "lazy", you will feel that there are not so many burdens, you can lose weight lying down.
The second, you are very professional.
For example, "Autumn Leaf PPT", "Professor of Mind Map", you know at a glance that you are in the field of PPT and the field of thinking maps.
Third, consider writing well and easy to spread.
Is in the name, do not have difficulty writing or writing too many strokes. For a funny example, a colleague must name the newly born son. Several names are particularly more strokes, one of which is called "Zhang Ye" Let's give some suggestions. One of the colleagues joked and said, "These names are too complicated and difficult to write. In the future, the exams have paid the paper. Your son is still writing a name."
Also considering the search ranking factor. In this way, it is easy for others to search for you, and your product name comes with promotion attributes.
Fifth, the same name, different names, the value of value is completely different.
It to let customers see and hear beautiful imagination, and generate high value and tall association. For example, there are a lot of moxibustion on the market now. You have to be called "moxibustion" directly, and it will be bad. If it is called "portable moxibustion", this name is very high -end and easy to carry moxibustion instruments!
. How to get the name of the individual and the company's public account?
The personal public account can use your own name, or it can be combined with your occupation or your work, such as a nutritionist Lulu.
The company public account name, directly use the company's name to make the name of the public account, then step on the pit. Because if your company is not famous, no one knows it, and it will not search. It is recommended to combine it with the areas, industries, and projects you are engaged in. For example What.
The Internet, WeChat question answering questions, welcome to add Cat Sister WeChat: -Build to grow together.
This product has been launched for five years. In the past five years, this product has also changed a lot, such as folding subscription number, increasing menu function, etc. According to yesterday (October 18, 2017), WeChat may usher in usher in ushering in ushering The major changes of the subscription number -pushing list information fluidization. In the past five years, the user's attitude towards the public account has also been from the initial curiosity and exploring to today's enthusiasm.
The reason for the change of the product and the attitude of the user is because the changes of these two indicators have a great impact on the naming of the public account.
For example, after the public account is folded, the public account in the dialogue list was uniformly stored to the subscription number list. Before the subscription number is clicked, the fewer words you can display your headline title, the less space you can operate on the title. Therefore, after the subscription number is folded, the "Mi Meng" with only two words "Mi Meng" has an advantage over the seven -character "Six God Lei Lei Reading Jin Yong". However, if according to the news of yesterday, the subscription number pushing list becomes information flow, "Mi Meng" is not very different from "Six Shen Lei Lei Reading Jin Yong".
For example, at the beginning of the public account, users have a full desire to explore the new product form of the public account. It is necessary to dive the keywords that users are interested in. In this context, although "Harbin Food" is more than two characters than "Bingcheng Food", it is easier for the word "Harbin" to be than "Bingcheng". The user thinks that from the name, "Harbin Food" is better than "Bingcheng Food".
. Even so, there are still some ways to be useful for five years. I will share a few today for everyone.
① dazzling.
The good name will give the user a bright feeling. When seeing the name, the user can't help but double -click a wave of 666 in his heart. Among the public accounts I have subscribed to, "serious gossip" and "poisonous tongue movie" are considered to make my eyes shine, especially the serious gossip, I am shocked, there is such an operation. As a reader, I should be serious about it. Robert is in that gossip.
② good memory.
The second principle is a good memory. The more the name that can remember the more time to remember the user is the good name. Like "Luo Ji Thinking" is the kind of super good, but this name has a fatal weakness, that is, it is also super easy to remember by users. Therefore, comprehensive, the name "Luo Ji Thinking" can only score 50 points.
③ original.
It when some people named the public account, they were very shameless. They liked to post on the big size. The large number was "Mi Meng". I mistakenly thought that I was a real Mi Meng, so I could make traffic in vain.
This is not a sunny operation idea. This operation is also easy to be reported, and then the achievements of small cleverness are blind. Do you have to lose money? Therefore, when doing the public account, it is still an original name. The speculative operation of other people's names such as the name of the cottage is not long after.
There are generally 4 types of public account names.
1. Personal brand. Create a personal IP and named the public brand named PAPI, Mimeng, Wu Xiaobo ... Correctioning articles around personal brands, it is very beneficial to the later personal IP creation. However, there are also disadvantages in this way. From the name of the public account, users cannot see what the public account can provide, so this method is already a bit famous, with friends who bring their own traffic.
2. Individual brand operation field. Taking into account the field of personal IP operation, if Xiaobai applied for a personal public account, the first way of name. Many public accounts also use this routine, for example, Li Mouse said the car, Akiham PPT, Tao Tao Tao movie ... Moreover, this name can also earn WeChat's own search traffic, but you need to pay attention to it Yes, when you name it in this way, you must clarify the relationship between you and the field of operation.
3. Products, institutional names. It's very simple, what your product is called, what you call. Emphasize the unity of the brand name. The most seeing the public account on the market should be this type of public account. What is the name of the company's name is the name, it is simple and rude. Hangzhou Mobile, People's Daily, Alipay ... all the names of thunderous ears.
4. Operation field. At a glance, what you provide, you can get what you provide. For example, reading at ten o'clock, real story plan, the shadow list is here ... but this method requires you to clearly clear the content direction of the operation, and very confident in the content. Compared with other similar public accounts, you must use other public accounts. The content win. Compared with the second way, this method can earn search traffic.
Thenic way to say, there are places to pay attention to. For example, try to avoid the emergence of rare words when naming. Users do not know. How can I search for you?
1. To directly
, you know what you are doing at once
Sephand formula: adjective verb, verb noun
for example:
Read at 10 o'clock: Reading at 10 o'clock
Night listening: Just listening to the voice at night
Limonic tongue movie: is the
of this year's Baidu Public Relations: It is Baidu's public relations
2. Strange
I do n’t know what you do, but the name is remembering
Sephand formula: Common noun uncommon or unconventional adjective/noun
, for example:
In late at night: How to read the next word! Intersection
Talent limited youth: Why talent is limited?
This cat: How does a fierce cat?
Cold rabbit: A rabbit who can tell cold jokes
3. Personal labeling
is your own name. A flower name
for example: Xiaoma Song, Mimon, Pei Affairs Girl, Yijin Night Walking Yan Gongzi
4. You must have dynamic
simply use verbs
common formulas: Verbs, or subject verb
For example: I walk with wind, early, action, good times, good times, good times
4, literary and artistic can remember
Formula: There is no way to summarize this. You understand literature and art! It is literature and art.
, for example: solar eclipse, like hometown, Xin Shi Xiang
5, simple rough type
formula: that is the keywords you usually search
for example: square dance songs, yoga practice yoga, yoga, yoga , Health and Longevity
(Don't laugh, these are the number of reading over one million)
to summarize it, it is still easy to remember! This is really important. It is not good to be able to take it well, and it ’s all spicy chickens.
So, is my popular public account "Good Night Noodles" too serious?
has no time to pay attention to the following, focus on eating and drinking the public account