Data analysis is a very important job after the website ranking. The data analysis is based on the content of the existing website. The analysis of those who are more popular with users and which content users are more popular. So as to show more content that users like, reduce the jump rate of the website to increase the stickiness of the website. Data analysis can largely promote the ranking of website keywords to a large extent. The following Xiaoxi SEO will help you solve this problem: 1: Discover the problem. The premise of data analysis is to find problems. If it is only blindly looking for different problems, it is difficult to find the problem that the data is reflected. For example, why this page has a large number of visits, and another page that should be visited is not visited. For example: Why don't users click this column, is it the user who is not interested in this content or the name of the column is blurred or the column is placed? You can ask the various questions about the website and then analyze the data with problems. 2: Analyze PV, UV, IP, jump rate and average access time pv, UV, IP is interconnected. PV is the number of pages of user traffic, UV is the number of users accessing (that is, how many machine access to the website), UV is the real number of users, and IP is the number of IP segments access.
(1) UV is usually greater than IP. If UV is far less than the IP, the website may be brushed or the content is collected. PV is a multiples of UV. If the multiple of PV and UV is close to 1, it means that most users will leave only one page. In this case, the website's output rate is also very high. and PV: How much is UV? It depends on the average data of the same industry. For example, sheep is a forum. The proportion of PV: UV is close to 10: 1, and if it is an enterprise station, it may be The worse the content of the content of the website, the reasonable value of the jump rate is related to the industry. The website of communities or communication, pictures, videos, novels, and jokes is relatively lower (the jump rate of the sheep bar is less than 40%). The sudden increase in the jump rate is related to the recent update content or the adjustment of the bidding page. (For example: A piece of entertainment posts in the Research Center forum attract a lot of traffic, and at the same time, the jump rate is very high). The method of reducing the jump rate is to improve the quality and layout of the internal chain system. (3) The average access time also reflects the quality of the website. The longer the duration, the higher the quality of the website and the better the internal chain system. The access time is related to the type and website type. Food, tourism, technology, pictures, novels, videos, and animation industries will have longer visits, and the time of access to enterprise product stations and service sites will be shorter. 3: Analysis of the source, region and search engine The understanding of website user sources, regions, and search engines from which can facilitate targeted optimization, and save a lot of time to get more accurate users. (1) The source analysis can evaluate the external links and the promotion effect, and the effect of better promotion and external links can be selected to save time. (2) Regional analysis can help me do regional keywords. If most users are in the northern region, they can choose Unicom when choosing space. On the contrary, you can choose telecommunications. And regional words can help websites get good rankings and get accurate users. Regional words are easier to rank than national words. (3) Search engine analysis is used to understand the user's search habits. For example, a large group of users from Sheep Bar comes from 360 search, because sheep raising users know very little about computers, and 360 Guardian 360 search 360 search It happens that this group of users has been enjoined, so sheep should pay more attention to 360 optimization. 4 :. The interview page, landing page and search words Analysis of the interviewed page can see the promotion, external chain and internal chain effects. Analysis of searching words can appear on the content ranking effect. The combination of interviewed pages and search words is the true effect of promotion, external and internal chain layout. The landing is the page that has just begun to access the website, from external links, promotion and ranking entrances. (1) The interviewed page mainly comes from external links, promotion links, ranking pages and internal link layouts. The higher the interview page, the greater the number of exhibitions, the greater the probability of being seen by users. (2) Pure landing pages of the landing page reflect the effect of external links, promotion links and rankings. If there is no keyword ranking, you can directly evaluate the effect of promotion and external links. (3) Search words. There are many long -tail words in the medium and large sites, and the ranking SEO is still unknown. At this time, you can learn that those keywords have brought us traffic, and what are the visits. It should not promote this page to help it improve its ranking. 5: Analyze the page of the page and the upstream and downstream of the page. The upstream and downstream of the page reflects the browsing trajectory of the user from one page to another. The upstream and downstream of the page can be analyzed with Google Analysis Tools. (1) Click the picture to adjust the layout of the homepage of the website according to the page clicks. The deeper the color, the closer to the upper left corner, the lighter the content of the content closer to the lower right corner. Clicks with little or without clicking can be removed from the homepage or placed on the column page. (2) Page upstream and downstream is the trajectory of the user browsing the web. From upstream and downstream data, which one is the most one -click article, and which pages are high. Page upstream and downstream data can best illustrate the effect of the internal chain layout. Xiaoxi SEO will answer you wholeheartedly. If you still have doubts, you can contact me at any time. 1 My communication group: 118380125qq: 243431430
You can learn to use some data analysis tools first. Simple data analysis can use Excel. You can use SPSS, SAS, Matlab, SQL Server and other analysis tools. Make the premise of data analysis is to collect effective original data. If necessary, you can use some statistical methods to determine and remove the effectiveness of the data, and then use the data analysis tool to find rules, such as using screening, sorting in Excel, sorting, sorting in excel. , Related analysis, perspective tables, and charts to classify data, research on data changes, and analysis of correlation between data between each group of data.
Data analysis is to transform the collected data through processing, sorting and analyzing, and transforming them into information. The common methods are: Old Seven Tools, namely arrangement maps, causal maps, layered methods, investigation forms, walking maps, histogram, control, control, control Figure; new seven tools, namely association maps, system maps, matrix diagrams, KJ method, plan review technology, PDPC method, matrix data map; you can first learn to use some data analysis tools, simple data analysis can use excel, complex, complex, complex, You can use SPSS, Matlab, Finebi and other analysis tools. Although Excel is simpler, it is not suitable for the management of a large amount of data. There are no key functions such as report design. You can try FineBi. While learning data analysis theory and combining tools to combat data.
To what extent is it a complete analysis? In fact, the data analysis has a standard template, with a total of 8 steps, as long as it is done. The steps of these eight steps are: Net to ask questions 5. Recognize abnormalities looking for indicators 6. Question attribution The status description 7. Trend forecast Suggestion The meaning is shown in the figure below
Data analysis is a very important job after the website ranking. The data analysis is based on the content of the existing website. The analysis of those who are more popular with users and which content users are more popular. So as to show more content that users like, reduce the jump rate of the website to increase the stickiness of the website. Data analysis can largely promote the ranking of website keywords to a large extent. The following Xiaoxi SEO will help you solve this problem:
1: Discover the problem. The premise of data analysis is to find problems. If it is only blindly looking for different problems, it is difficult to find the problem that the data is reflected. For example, why this page has a large number of visits, and another page that should be visited is not visited.
For example: Why don't users click this column, is it the user who is not interested in this content or the name of the column is blurred or the column is placed? You can ask the various questions about the website and then analyze the data with problems.
2: Analyze PV, UV, IP, jump rate and average access time
pv, UV, IP is interconnected. PV is the number of pages of user traffic, UV is the number of users accessing (that is, how many machine access to the website), UV is the real number of users, and IP is the number of IP segments access.
(1) UV is usually greater than IP. If UV is far less than the IP, the website may be brushed or the content is collected. PV is a multiples of UV. If the multiple of PV and UV is close to 1, it means that most users will leave only one page. In this case, the website's output rate is also very high.
and PV: How much is UV? It depends on the average data of the same industry. For example, sheep is a forum. The proportion of PV: UV is close to 10: 1, and if it is an enterprise station, it may be The worse the content of the content of the website, the reasonable value of the jump rate is related to the industry. The website of communities or communication, pictures, videos, novels, and jokes is relatively lower (the jump rate of the sheep bar is less than 40%). The sudden increase in the jump rate is related to the recent update content or the adjustment of the bidding page. (For example: A piece of entertainment posts in the Research Center forum attract a lot of traffic, and at the same time, the jump rate is very high). The method of reducing the jump rate is to improve the quality and layout of the internal chain system.
(3) The average access time also reflects the quality of the website. The longer the duration, the higher the quality of the website and the better the internal chain system. The access time is related to the type and website type. Food, tourism, technology, pictures, novels, videos, and animation industries will have longer visits, and the time of access to enterprise product stations and service sites will be shorter.
3: Analysis of the source, region and search engine
The understanding of website user sources, regions, and search engines from which can facilitate targeted optimization, and save a lot of time to get more accurate users.
(1) The source analysis can evaluate the external links and the promotion effect, and the effect of better promotion and external links can be selected to save time.
(2) Regional analysis can help me do regional keywords. If most users are in the northern region, they can choose Unicom when choosing space. On the contrary, you can choose telecommunications. And regional words can help websites get good rankings and get accurate users. Regional words are easier to rank than national words.
(3) Search engine analysis is used to understand the user's search habits. For example, a large group of users from Sheep Bar comes from 360 search, because sheep raising users know very little about computers, and 360 Guardian 360 search 360 search It happens that this group of users has been enjoined, so sheep should pay more attention to 360 optimization.
4 :. The interview page, landing page and search words
Analysis of the interviewed page can see the promotion, external chain and internal chain effects. Analysis of searching words can appear on the content ranking effect. The combination of interviewed pages and search words is the true effect of promotion, external and internal chain layout. The landing is the page that has just begun to access the website, from external links, promotion and ranking entrances.
(1) The interviewed page mainly comes from external links, promotion links, ranking pages and internal link layouts. The higher the interview page, the greater the number of exhibitions, the greater the probability of being seen by users.
(2) Pure landing pages of the landing page reflect the effect of external links, promotion links and rankings. If there is no keyword ranking, you can directly evaluate the effect of promotion and external links.
(3) Search words. There are many long -tail words in the medium and large sites, and the ranking SEO is still unknown. At this time, you can learn that those keywords have brought us traffic, and what are the visits. It should not promote this page to help it improve its ranking.
5: Analyze the page of the page and the upstream and downstream of the page. The upstream and downstream of the page reflects the browsing trajectory of the user from one page to another. The upstream and downstream of the page can be analyzed with Google Analysis Tools.
(1) Click the picture to adjust the layout of the homepage of the website according to the page clicks. The deeper the color, the closer to the upper left corner, the lighter the content of the content closer to the lower right corner. Clicks with little or without clicking can be removed from the homepage or placed on the column page.
(2) Page upstream and downstream is the trajectory of the user browsing the web. From upstream and downstream data, which one is the most one -click article, and which pages are high. Page upstream and downstream data can best illustrate the effect of the internal chain layout. Xiaoxi SEO will answer you wholeheartedly. If you still have doubts, you can contact me at any time.
1 My communication group: 118380125qq: 243431430
You can learn to use some data analysis tools first. Simple data analysis can use Excel. You can use SPSS, SAS, Matlab, SQL Server and other analysis tools.
Make the premise of data analysis is to collect effective original data. If necessary, you can use some statistical methods to determine and remove the effectiveness of the data, and then use the data analysis tool to find rules, such as using screening, sorting in Excel, sorting, sorting in excel. , Related analysis, perspective tables, and charts to classify data, research on data changes, and analysis of correlation between data between each group of data.
Data analysis is to transform the collected data through processing, sorting and analyzing, and transforming them into information. The common methods are: Old Seven Tools, namely arrangement maps, causal maps, layered methods, investigation forms, walking maps, histogram, control, control, control Figure; new seven tools, namely association maps, system maps, matrix diagrams, KJ method, plan review technology, PDPC method, matrix data map; you can first learn to use some data analysis tools, simple data analysis can use excel, complex, complex, complex, You can use SPSS, Matlab, Finebi and other analysis tools. Although Excel is simpler, it is not suitable for the management of a large amount of data. There are no key functions such as report design. You can try FineBi. While learning data analysis theory and combining tools to combat data.
To what extent is it a complete analysis? In fact, the data analysis has a standard template, with a total of 8 steps, as long as it is done.
The steps of these eight steps are:
Net to ask questions 5. Recognize abnormalities
looking for indicators 6. Question attribution
The status description 7. Trend forecast
Suggestion
The meaning is shown in the figure below