Establishing a good customer base can do this: The improvement of sales level First, this is not an overnight problem, but in the scientific management model, the results of continuous training, education, and practice of employees Essence Secondly, establish and improve the system of reward and punishment, performance assessment, salary and benefits, and continuously cultivate employees to be loyal to enterprises, be loyal to the essence, and try their best to achieve enterprises as the home. Consider the enterprise everywhere. Is online marketing: It is recommended to carry out and vigorous practice. In the age of information explosion, if companies still do not make full use of the Internet, then it will not be a new competition and sales means and a market, but will lose an era. Furthermore, for enterprises to carry out network marketing, it is no longer an experiment, but real practice and implementation. Looking at the economic development today, the Internet has played an irreplaceable role. : You can fully understand your own industry to clarify your own customer group not only to understand what kind of products, use, but also understand the customer's industry and the location of the customer. Only by understanding these can we develop customers more targeted. 1. Know yourself and measure your ability; 2, understand the product, and be familiar with your industry; you can compare horizontally to find out the advantages and unique points of your products. 3. Know the customer, understand their real needs, and his problems, and then start to solve; (ask it directly or indirectly); 4, consumption of the market and its place Ability and level understanding. : Active This is very important! No one likes to take the initiative, as well as customers. The market is like a piece of cake. Everyone is grabbing. Whoever does not take the initiative will not have to eat. : The network combined with telephone marketing has never seen each other on the Internet, and it is difficult to build a sense of trust. As long as you get a little bit on the Internet, you can receive the quotation of many suppliers. How can it attract the attention of customers? At this time, it is necessary to communicate appropriate telephone communication. There is no unique opinion on telephone marketing, so I am not tired. four: There must be a good temper The boss who can do everything in business, and his temper is very good. : The courage to take responsibility This is wrong. There is no excuse. The quarrel is harmful and no benefit. Be brave to take responsibility and find out the solution. The compensation compensation is compensated, and the repurchase should be repaid. : Integrity does not need to say more about this. Everyone can say a lot of theory. The key is to rely on execution. seven: Speaking must be skillful It, if you say it, the customer has turned a few laps in his head. positive, optimistic, humorous, clear thinking, more sincere, smiling a bit. Tone comfortably. How to analyze the problem of target customer group "value" and "price". (allowing customers to transfer attention points from "price" to "value") 1, quality sales. Any product must ensure its quality. There must be a good "word of mouth"; 2, the sales of contacts. Strive to become friends with customers, get their trust, and sell them gradually; 3, instant sales. Want to find ways to please customers. In a happy state, the customer sells it; 4, service sales. Provide customers with real services. While ensuring quality, provide high -quality services. Guarantee the highest profit; 5, sales of personality charm. Self -sales process. Try to sell a feeling. Your own image and product image. The real estate project planning mainly focuses on project positioning. In the process of project positioning and decision -making, a complete positioning system is formed by market positioning, functional positioning, and identity positioning. Considering the needs of competition and profit -seeking and avoiding harm, a differentiated positioning system is often formed. In this differentiated positioning system, market positioning is undoubtedly a top priority. It includes regional positioning, customer positioning, apartment positioning, and property management positioning. Market positioning determines the positioning of the target customer base. At this time, the in -depth analysis of the target customer group is to be more accurate and effective for project promotion. The results of the analysis here will determine the entire public relations plan, including the selection, combination of the media, the promotional theme, strength, the way of demands, and other auxiliary methods. At the same time, the price positioning and payment methods must also look at the economic background of the target customers. The background analysis of the target customer base includes two aspects, namely the economic background and cultural background. The target clear customer: The user group consumption demand is clear and the purchase behavior is rational; this part of the target group is mainly reflected in the desire to buy strong, the purchase of the purchase of the purchasing Most of the high education levels. This part of users often use the search and screen the products they need by search engines, and then compare and analyze. Finally, the purchase goals and purchase behavior are established. Analysis of the customer group, starting from the side to grasp the target customer: 1, information index: The first feature of this part of the target group is manifested, which will be directly directly directly on the search engine and other information index platforms. Enter the product keywords to search and purchase product information. Grasp this part of the user group can mainly convey product information to the target customer group through precision marketing methods such as SEO and SEM. 2, information requirements: For the rationality and corporate characteristics of some user group performance, it is the largest in terms of information demand. Often they can obtain more product information by searching for this search. Grasp this part of the user group can mainly achieve a certain amount of product information to achieve improvement of the website's viewability and meet the needs of user needs, and let customers rely on the website from the side to achieve the purpose of user conversion. 3, shopping experience and website professionalism: The overall performance of this part of the user group is still a rational, so the purchase experience and professional performance of a website determine whether this part of the user group conducts the final purchase behavior. The most basic element. Often they get a large number of product sales sources through search engines and screen from them. It is best to decide to buy behavior. The user group is not demanding on a certain product, and consciousness needs but is not strong. These customers will pay attention to their needs. Doing business is not a hammer to buy and sell, and make a pull down. Guarding the siege, regardless of the defending the city, you can't unify the world. Every customer who treats you down, customers will pull customers. If the service is good, there is a word of mouth and the return rate, so that customers are constant. You can consolidate the established customer base through the following channels: 1 to consolidate customer relationships with emotions. There is a well -known slogan circulating in the business community: "If you really care, send the best greeting card." Studies show that satisfaction with a product or service cannot ensure stable customers. Create a bridge called "Emotional Marketing". Only when customers feel respected and valued can we establish their loyalty to the brand they make. Emotional communication with customers is an important way for the brokerage industry to maintain customer relationships. Daily visits, sincere greetings on holidays, wedding happy events, a sincere blessing on birthday, a bunch of flowers will make customers deeply move. The end of the transaction does not mean the end of the customer relationship. After the sales, we must keep in touch with customers to ensure that the customer's satisfaction continues. Because customers are more willing to associate with them similar to them, and people want to have a simple transaction relationship with the agent, companies need to quickly establish a good interactive relationship with every customer to provide customers with personalized services. Let customers get a good psychological experience other than the product during the purchase process. Communicate more in -depth to prevent misunderstandings. 2, consolidate customer relationship with discounts. It is also a common means for the existing customer group to give a certain preferential measure next order and transaction. In the case of being satisfied with service satisfaction, customers generally choose the one with preferential measures for him. Striving for customers, like fighting, to find out the situation of the enemy and us. Knowing and knowing that he can fight all the way. When competing with others, we must understand what the advantage of competing with it, what is the disadvantage, how to avoid strengths, and strive to achieve people without me. Customers who have made transactions or have been handed over will think of you, including their relatives and friends, and always become customers and friends. On how to receive customers recommended by old customers? Answer: 1. Stable type:
1, Features: Conscious, calm and stable, not easy to be convinced by the agent's words, and inquiring the doubts in detail.
2, countermeasures: Instructions for strengthening the quality of housing and unique advantages, all descriptions must be reasonable and reasonable to obtain the rational support of customers. . Emotional impulse
1, Features: Trime excitement is easy to be encouraged and stimulated by the outside world, and it can be determined soon.
2, countermeasures: At the beginning, vigorously emphasize the characteristics and benefits of housing, and promote the rapid decision. When customers do not want to buy, they must be decent to avoid affecting other customers. . Silence
1, Features: Careful, ask three unknown, respond to indifference, and quiet appearance.
2, countermeasures: In addition to introducing products, you must also draw things with a kind and sincere attitude, find a way to understand his work, family, and giving women to the family to understand the real needs in his heart.
. Four, indecisive type 1. Features: hesitation, repeatedly timid decision. If you think that the fourth floor is good, you feel that the fifth floor is good at once, and the sixth floor is good.
2, countermeasures: The agent must be resolute and confident to obtain customer dependence and help him decide. . r
1. Because of being too careful, it is endless. 2. Countermeasures: The brokerage can first gain his trust and strengthen his confidence in the product. When the question is too far, must pay attention to the proper time to introduce it to the topic. From the bottom deposit to the signing of the contract, "fast knife cuts chaos", so as not to have a lot of nightmares. 6. Shengqi Ling people
1, Features: High toe, the following Malaysia to scare the agent, and often refuses the agent to be thousands of miles away.
2, countermeasures: Stabilize the position, not humble or humble, respect each other, compliment each other, and find each other's "weakness". 7. Seven, ask God to ask
1, Features: Determined to exercises "God's will" or Mr. Feng Shui.
2, countermeasures: Do not cooperate with the concept of Feng Shui from a modern point of view, remind it not to be confused by the Feng Shui of some "crooked seven or eight" and emphasize the value of people and housing. eight, fear of the first and fearful tail type
1, features: lack of purchase experience, it is not easy to make decisions. 2. Countermeasures: Proposal and strong performance, quality, and guarantee. Actions and words can win each other's trust.
. Nine, nerve allergies 1. Features: It is easy to think of bad places, and everything will "stimulate" him. 2. Countermeasures: Be careful, listen to less, solemn, focus on persuasion.
ten, pounded comparison 1. Psychological fineness, "all -all", about comparison.
2, countermeasures: You must use the atmosphere to "forced", and emphasize the product discount, promote its rapid decision, and avoid its thoughts. 11. Disposal type
1, Features: Hesitant hesitant, delayed with words, push three pushes and four. 2. Countermeasures: The real reason why customers cannot decide. High law solves, avoids "drag down".
First of all, you have to figure out your own positioning, whether you care about their products or their interests. If you care about their products, then you will always have you only, because when you open your mouth, how is my product? If you are concerned With their interests, then you can find topics with them, and make them feel that you really think for them.
Secondly, whether your professional knowledge of the product is better than customers. If customers I do n’t know if you ask you three asks, that ’s really sad! Strive to enrich your professional knowledge, let customers trust you 80%of you
, then your service has done it? It is recommended that you pass by, or solve the customer in the shortest time.
. Finally, you must always maintain a mentality of learning from customers, because they will always tell you where to do it. Not enough.
Im reminder: The customer is not a fool, you can follow you with a sweet word for him, you can follow you with sweet words. Integrity is the first priority.
Establishing a good customer base can do this:
The improvement of sales level
First, this is not an overnight problem, but in the scientific management model, the results of continuous training, education, and practice of employees Essence
Secondly, establish and improve the system of reward and punishment, performance assessment, salary and benefits, and continuously cultivate employees to be loyal to enterprises, be loyal to the essence, and try their best to achieve enterprises as the home. Consider the enterprise everywhere.
Is online marketing: It is recommended to carry out and vigorous practice. In the age of information explosion, if companies still do not make full use of the Internet, then it will not be a new competition and sales means and a market, but will lose an era.
Furthermore, for enterprises to carry out network marketing, it is no longer an experiment, but real practice and implementation. Looking at the economic development today, the Internet has played an irreplaceable role.
: You can fully understand your own industry to clarify your own customer group
not only to understand what kind of products, use, but also understand the customer's industry and the location of the customer. Only by understanding these can we develop customers more targeted.
1. Know yourself and measure your ability;
2, understand the product, and be familiar with your industry; you can compare horizontally to find out the advantages and unique points of your products.
3. Know the customer, understand their real needs, and his problems, and then start to solve; (ask it directly or indirectly);
4, consumption of the market and its place Ability and level understanding.
: Active
This is very important! No one likes to take the initiative, as well as customers. The market is like a piece of cake. Everyone is grabbing. Whoever does not take the initiative will not have to eat.
: The network combined with telephone marketing
has never seen each other on the Internet, and it is difficult to build a sense of trust. As long as you get a little bit on the Internet, you can receive the quotation of many suppliers. How can it attract the attention of customers? At this time, it is necessary to communicate appropriate telephone communication. There is no unique opinion on telephone marketing, so I am not tired.
four: There must be a good temper
The boss who can do everything in business, and his temper is very good.
: The courage to take responsibility
This is wrong. There is no excuse. The quarrel is harmful and no benefit. Be brave to take responsibility and find out the solution. The compensation compensation is compensated, and the repurchase should be repaid.
: Integrity
does not need to say more about this. Everyone can say a lot of theory. The key is to rely on execution.
seven: Speaking must be skillful
It, if you say it, the customer has turned a few laps in his head.
positive, optimistic, humorous, clear thinking, more sincere, smiling a bit. Tone comfortably.
How to analyze the problem of target customer group
"value" and "price".
(allowing customers to transfer attention points from "price" to "value")
1, quality sales. Any product must ensure its quality. There must be a good "word of mouth";
2, the sales of contacts. Strive to become friends with customers, get their trust, and sell them gradually;
3, instant sales. Want to find ways to please customers. In a happy state, the customer sells it;
4, service sales. Provide customers with real services. While ensuring quality, provide high -quality services. Guarantee the highest profit;
5, sales of personality charm. Self -sales process. Try to sell a feeling. Your own image and product image.
The real estate project planning mainly focuses on project positioning. In the process of project positioning and decision -making, a complete positioning system is formed by market positioning, functional positioning, and identity positioning. Considering the needs of competition and profit -seeking and avoiding harm, a differentiated positioning system is often formed.
In this differentiated positioning system, market positioning is undoubtedly a top priority. It includes regional positioning, customer positioning, apartment positioning, and property management positioning. Market positioning determines the positioning of the target customer base. At this time, the in -depth analysis of the target customer group is to be more accurate and effective for project promotion. The results of the analysis here will determine the entire public relations plan, including the selection, combination of the media, the promotional theme, strength, the way of demands, and other auxiliary methods. At the same time, the price positioning and payment methods must also look at the economic background of the target customers. The background analysis of the target customer base includes two aspects, namely the economic background and cultural background.
The target clear customer:
The user group consumption demand is clear and the purchase behavior is rational; this part of the target group is mainly reflected in the desire to buy strong, the purchase of the purchase of the purchasing Most of the high education levels. This part of users often use the search and screen the products they need by search engines, and then compare and analyze. Finally, the purchase goals and purchase behavior are established.
Analysis of the customer group, starting from the side to grasp the target customer:
1, information index:
The first feature of this part of the target group is manifested, which will be directly directly directly on the search engine and other information index platforms. Enter the product keywords to search and purchase product information. Grasp this part of the user group can mainly convey product information to the target customer group through precision marketing methods such as SEO and SEM.
2, information requirements:
For the rationality and corporate characteristics of some user group performance, it is the largest in terms of information demand. Often they can obtain more product information by searching for this search. Grasp this part of the user group can mainly achieve a certain amount of product information to achieve improvement of the website's viewability and meet the needs of user needs, and let customers rely on the website from the side to achieve the purpose of user conversion.
3, shopping experience and website professionalism:
The overall performance of this part of the user group is still a rational, so the purchase experience and professional performance of a website determine whether this part of the user group conducts the final purchase behavior. The most basic element. Often they get a large number of product sales sources through search engines and screen from them. It is best to decide to buy behavior.
The user group is not demanding on a certain product, and consciousness needs but is not strong. These customers will pay attention to their needs. Doing business is not a hammer to buy and sell, and make a pull down. Guarding the siege, regardless of the defending the city, you can't unify the world. Every customer who treats you down, customers will pull customers. If the service is good, there is a word of mouth and the return rate, so that customers are constant. You can consolidate the established customer base through the following channels:
1 to consolidate customer relationships with emotions. There is a well -known slogan circulating in the business community: "If you really care, send the best greeting card." Studies show that satisfaction with a product or service cannot ensure stable customers. Create a bridge called "Emotional Marketing". Only when customers feel respected and valued can we establish their loyalty to the brand they make. Emotional communication with customers is an important way for the brokerage industry to maintain customer relationships. Daily visits, sincere greetings on holidays, wedding happy events, a sincere blessing on birthday, a bunch of flowers will make customers deeply move. The end of the transaction does not mean the end of the customer relationship. After the sales, we must keep in touch with customers to ensure that the customer's satisfaction continues. Because customers are more willing to associate with them similar to them, and people want to have a simple transaction relationship with the agent, companies need to quickly establish a good interactive relationship with every customer to provide customers with personalized services. Let customers get a good psychological experience other than the product during the purchase process. Communicate more in -depth to prevent misunderstandings.
2, consolidate customer relationship with discounts. It is also a common means for the existing customer group to give a certain preferential measure next order and transaction. In the case of being satisfied with service satisfaction, customers generally choose the one with preferential measures for him. Striving for customers, like fighting, to find out the situation of the enemy and us. Knowing and knowing that he can fight all the way. When competing with others, we must understand what the advantage of competing with it, what is the disadvantage, how to avoid strengths, and strive to achieve people without me. Customers who have made transactions or have been handed over will think of you, including their relatives and friends, and always become customers and friends.
On how to receive customers recommended by old customers?
Answer: 1. Stable type:
1, Features: Conscious, calm and stable, not easy to be convinced by the agent's words, and inquiring the doubts in detail.
2, countermeasures: Instructions for strengthening the quality of housing and unique advantages, all descriptions must be reasonable and reasonable to obtain the rational support of customers.
. Emotional impulse
1, Features: Trime excitement is easy to be encouraged and stimulated by the outside world, and it can be determined soon.
2, countermeasures: At the beginning, vigorously emphasize the characteristics and benefits of housing, and promote the rapid decision. When customers do not want to buy, they must be decent to avoid affecting other customers.
. Silence
1, Features: Careful, ask three unknown, respond to indifference, and quiet appearance.
2, countermeasures: In addition to introducing products, you must also draw things with a kind and sincere attitude, find a way to understand his work, family, and giving women to the family to understand the real needs in his heart.
. Four, indecisive type
1. Features: hesitation, repeatedly timid decision. If you think that the fourth floor is good, you feel that the fifth floor is good at once, and the sixth floor is good.
2, countermeasures: The agent must be resolute and confident to obtain customer dependence and help him decide.
. r
1. Because of being too careful, it is endless.
2. Countermeasures: The brokerage can first gain his trust and strengthen his confidence in the product. When the question is too far,
must pay attention to the proper time to introduce it to the topic. From the bottom deposit to the signing of the contract, "fast knife cuts chaos", so as not to have a lot of nightmares.
6. Shengqi Ling people
1, Features: High toe, the following Malaysia to scare the agent, and often refuses the agent to be thousands of miles away.
2, countermeasures: Stabilize the position, not humble or humble, respect each other, compliment each other, and find each other's "weakness".
7. Seven, ask God to ask
1, Features: Determined to exercises "God's will" or Mr. Feng Shui.
2, countermeasures: Do not cooperate with the concept of Feng Shui from a modern point of view, remind it not to be confused by the Feng Shui of some "crooked seven or eight" and emphasize the value of people and housing.
eight, fear of the first and fearful tail type
1, features: lack of purchase experience, it is not easy to make decisions.
2. Countermeasures: Proposal and strong performance, quality, and guarantee. Actions and words can win each other's trust.
. Nine, nerve allergies
1. Features: It is easy to think of bad places, and everything will "stimulate" him.
2. Countermeasures: Be careful, listen to less, solemn, focus on persuasion.
ten, pounded comparison
1. Psychological fineness, "all -all", about comparison.
2, countermeasures: You must use the atmosphere to "forced", and emphasize the product discount, promote its rapid decision, and avoid its thoughts.
11. Disposal type
1, Features: Hesitant hesitant, delayed with words, push three pushes and four.
2. Countermeasures: The real reason why customers cannot decide. High law solves, avoids "drag down".
First of all, you have to figure out your own positioning, whether you care about their products or their interests. If you care about their products, then you will always have you only, because when you open your mouth, how is my product? If you are concerned With their interests, then you can find topics with them, and make them feel that you really think for them.
Secondly, whether your professional knowledge of the product is better than customers. If customers I do n’t know if you ask you three asks, that ’s really sad! Strive to enrich your professional knowledge, let customers trust you 80%of you
, then your service has done it? It is recommended that you pass by, or solve the customer in the shortest time.
. Finally, you must always maintain a mentality of learning from customers, because they will always tell you where to do it. Not enough.
Im reminder: The customer is not a fool, you can follow you with a sweet word for him, you can follow you with sweet words. Integrity is the first priority.
Hello, build a customer group, how to write the content