5 thoughts on “How can I do a good job of WeChat community marketing”
Eduardo
WeChat community marketing mainly seizes four points, that is, the four processes of WeChat community management: clarify the value of community, continue content output, group work interaction, community fission and transformation. Clear the value of the community Plash point is to say what the WeChat community is positioned. Classified according to the industry and the purpose of the community, so as to better judge the operation direction of the community. After clarifying the value of the community, you can quickly find the target users and carry out operations according to the needs of the target user. The continuous content output The content output is very simple, but the continuous content output is not simple. If the content is likely, the content of the user needs the content of the user. For example, in the new media community, what users want to see are some knowledge, dry goods, operating skills, and tools to share this type of content about new media operations. Essence The same is true of other communities. Using the timing group of chat dogs, it can regularly send high -quality content settings in the community. Support text, pictures, voice, links, business cards, etc., strengthening users' viscosity in the community is very important. The group living interaction Caris operation has a certain period. In the operation process, in order to prevent your community prematurely into a dead group, you must also do a good job of work interactive work. For example, the chat dog is used to carry out community management, and the group members are allowed to check in and sign in according to the sign -in function to motivate group members and improve group activity. Use intelligent group chat robots to allow social users to interact and improve community stickiness. Procketing and transformation of community The fission and transformation of the community are the final effect. All the work done earlier is for the fission and transformation of the community. Promote user transformation at critical moments and fissure the community. Here you can also use social fission tools, such as explosive juice fission, fission treasures, and so on.
To do a good job of WeChat community marketing, the key is to build a good marketing system. If it is operated by community, the best thing is to use the distribution mechanism. Very good, but the premise is to formulate a distribution system. This can be implemented through WeChat mini -programs, and the advantages of applets also determine that it is very suitable for social marketing, because small programs are an application that can be used without downloading and installing. , It realizes the dream of "touching", users can open the application to open or search. It also reflects the concept of "go after use". Users do not need to care about whether to install too many applications. Applications will be everywhere, available at any time, but no need to install and uninstall. For developers, the threshold for small program development is relatively low, and the difficulty is not as difficult as the APP. It can meet simple basic applications. It is suitable for the conversion of offline shops and non -just low -frequency applications. The applet can achieve seven functions such as message notification, offline code scanning, and public account association. Among them, through the public account, users can realize the jumping between the public account and the applet.
Pay content for time limit to check for freenAnswer the first step: Jianqun Jianzhu is an important foundation for social marketing. Different customer attributes should build different groups to determine different communication themes. The number of people in the group should be determined according to the actual situation. Generally, do not do large groups. The number is generally about 200 people. It is not necessarily 500 people, the key is to pull people of the same attribute together. Step 2: After activating the group, in the operation of the group, the most important action is how to activate the members of the group, that is, your target customer. The goal that can be achieved in the end is: members of the group can generate high trust and high dependence. Emotional activation, value output, group must be an emotional space. To activate group members, value content spread is very important. To combine the characteristics of the group, choose the suitable communication content. Good and valuable content can produce important functions such as adhesive, lubricating oil, and amplifier. At present, there are many ways to make content. It can be graphic, small videos, copywriting, courses, etc. Its communication effect is very important. Step 3: Although the operating group is a very loose organization, a good group must have a complete set of management rules, and it must be managed by someone (the group without a special person is very easy to be trapped). It is very important to choose a group administrator. It is very important to choose a group administrator. Observe a lot of group management and draw such a point: not everyone will manage the group. Many people do not have the ability to social management. This person must have a strong social ability, especially the ability to manage acquaintances and semi -acquaintances, and have the ability to turn life to mature people. To have enthusiasm, delicate, and thoughtful, there must be a certain personal value charm, and the group without rules must not be done well. Step 4: Cracking the value of the group, on the one hand, make the group well. More importantly, it can give full play to the value of group members, especially seed users, use the means of communication in the mobile environment, and generate greater marketing through seed users to generate greater marketing marketing Propaganda fission will generate great value. To do a good job of dissemination fission depends on valuable content, good value content has the spread of communication. To do a good job of communication, it is necessary to rely on some effective means of communication to facilitate the spread of members of the group. At the same time, in the mobile Internet environment, with the help of new online trading methods, spreading a greater role. The marketing model that is separated from the transaction separation from the transaction has now formed a marketing model of communication and transaction integration.nCan I introduce the activation in detail? thanksnPeople who answered operations say that now it is the traffic outlet of the community's customer acquisition, but most of the community operations have done a good job at the beginning of the drainage link, but it may not be a good job of user work. It may be because you lack the following methods: About promoting work : The community needs to understand the meaning of the word "society" literally, which means that we need to have communication. 1. Chat script settings -Edit the chat content on the user's "pain point" and "cooling point" during the chat script setting process. This can not only arouse the user's discussion interest Pay. How to understand? If I am doing maternal and infant supplies, the front -end drainage work has been completed, and now I start to release the product, but few users buy, but if we say that this community, we first do the trust endorsement of the product and set up a chat script. It is said that the feelings and effects of the product and the effects I have encountered in urgent hopes that if a product can solve it, then you will launch your mother and baby product. I believe that it will definitely be significant than the previous effect. ———— Shape the selling point of my product in advance to highlight the pain points of the user 2. After the setting of the chat script can completely realize the discussion of the user's participation in the product topic, and to resonate with the user. This is very important. Product resonance, then launch your product. - Establishing emotions 3. Perhaps the introduction of product users will think that this is indeed what I want and can solve my needs, but the price is the problem that I am tangled. For secondary fission, when the user obtains the dual meetings of the price and demand, we can get more exposure to the products we operate. 2. Poster distribution, commission distribution, group purchase and other methods can fully meet our second fission. Maybe many people will say that there is nothing novel. Touching to the heart of the user, this is actually the key to operating a productn1 morenBleak
First, clear positioning and setting threshold The first step to do a good job of WeChat group is to clarify group positioning and set up thresholds instead of simply the number of WeChat groups. . The formulation of group regulations If rules are the basis for ensuring a team operation, and so is the operating WeChat group. If the WeChat group does not have good group regulations to regulate the order in the group, it may become a plate of loose sand. . Output value Whether a WeChat group can maintain it for a long time depends on whether the members in the group can get long -term value in the group.
Community marketing is a relatively novel marketing method. You can use WeChat, QQ, Weibo, Taobao, etc. for social marketing. Simple to community marketing is to carry out group marketing. It is important to maintain the activity of the group. You can make a group rules. You can engage in small activities, such as the distribution of coupons, full reduction activities, raffle activities, etc. For, of course, the limits of the group should not be too much, otherwise it will affect the participation and activity of group friends. There are also novel tools that appear in novel marketing methods, there are many community personnel, and management difficulties will increase. There are also many management tools now, such as Riddle Assistant, HML Assistant, 55 Tools, etc. Marketing activities.
WeChat community marketing mainly seizes four points, that is, the four processes of WeChat community management: clarify the value of community, continue content output, group work interaction, community fission and transformation.
Clear the value of the community
Plash point is to say what the WeChat community is positioned. Classified according to the industry and the purpose of the community, so as to better judge the operation direction of the community.
After clarifying the value of the community, you can quickly find the target users and carry out operations according to the needs of the target user.
The continuous content output
The content output is very simple, but the continuous content output is not simple. If the content is likely, the content of the user needs the content of the user. For example, in the new media community, what users want to see are some knowledge, dry goods, operating skills, and tools to share this type of content about new media operations. Essence The same is true of other communities. Using the timing group of chat dogs, it can regularly send high -quality content settings in the community. Support text, pictures, voice, links, business cards, etc., strengthening users' viscosity in the community is very important.
The group living interaction
Caris operation has a certain period. In the operation process, in order to prevent your community prematurely into a dead group, you must also do a good job of work interactive work. For example, the chat dog is used to carry out community management, and the group members are allowed to check in and sign in according to the sign -in function to motivate group members and improve group activity. Use intelligent group chat robots to allow social users to interact and improve community stickiness.
Procketing and transformation of community
The fission and transformation of the community are the final effect. All the work done earlier is for the fission and transformation of the community. Promote user transformation at critical moments and fissure the community. Here you can also use social fission tools, such as explosive juice fission, fission treasures, and so on.
To do a good job of WeChat community marketing, the key is to build a good marketing system. If it is operated by community, the best thing is to use the distribution mechanism. Very good, but the premise is to formulate a distribution system. This can be implemented through WeChat mini -programs, and the advantages of applets also determine that it is very suitable for social marketing, because small programs are an application that can be used without downloading and installing. , It realizes the dream of "touching", users can open the application to open or search. It also reflects the concept of "go after use". Users do not need to care about whether to install too many applications. Applications will be everywhere, available at any time, but no need to install and uninstall.
For developers, the threshold for small program development is relatively low, and the difficulty is not as difficult as the APP. It can meet simple basic applications. It is suitable for the conversion of offline shops and non -just low -frequency applications. The applet can achieve seven functions such as message notification, offline code scanning, and public account association. Among them, through the public account, users can realize the jumping between the public account and the applet.
Pay content for time limit to check for freenAnswer the first step: Jianqun Jianzhu is an important foundation for social marketing. Different customer attributes should build different groups to determine different communication themes. The number of people in the group should be determined according to the actual situation. Generally, do not do large groups. The number is generally about 200 people. It is not necessarily 500 people, the key is to pull people of the same attribute together. Step 2: After activating the group, in the operation of the group, the most important action is how to activate the members of the group, that is, your target customer. The goal that can be achieved in the end is: members of the group can generate high trust and high dependence. Emotional activation, value output, group must be an emotional space. To activate group members, value content spread is very important. To combine the characteristics of the group, choose the suitable communication content. Good and valuable content can produce important functions such as adhesive, lubricating oil, and amplifier. At present, there are many ways to make content. It can be graphic, small videos, copywriting, courses, etc. Its communication effect is very important. Step 3: Although the operating group is a very loose organization, a good group must have a complete set of management rules, and it must be managed by someone (the group without a special person is very easy to be trapped). It is very important to choose a group administrator. It is very important to choose a group administrator. Observe a lot of group management and draw such a point: not everyone will manage the group. Many people do not have the ability to social management. This person must have a strong social ability, especially the ability to manage acquaintances and semi -acquaintances, and have the ability to turn life to mature people. To have enthusiasm, delicate, and thoughtful, there must be a certain personal value charm, and the group without rules must not be done well. Step 4: Cracking the value of the group, on the one hand, make the group well. More importantly, it can give full play to the value of group members, especially seed users, use the means of communication in the mobile environment, and generate greater marketing through seed users to generate greater marketing marketing Propaganda fission will generate great value. To do a good job of dissemination fission depends on valuable content, good value content has the spread of communication. To do a good job of communication, it is necessary to rely on some effective means of communication to facilitate the spread of members of the group. At the same time, in the mobile Internet environment, with the help of new online trading methods, spreading a greater role. The marketing model that is separated from the transaction separation from the transaction has now formed a marketing model of communication and transaction integration.nCan I introduce the activation in detail? thanksnPeople who answered operations say that now it is the traffic outlet of the community's customer acquisition, but most of the community operations have done a good job at the beginning of the drainage link, but it may not be a good job of user work. It may be because you lack the following methods: About promoting work : The community needs to understand the meaning of the word "society" literally, which means that we need to have communication. 1. Chat script settings -Edit the chat content on the user's "pain point" and "cooling point" during the chat script setting process. This can not only arouse the user's discussion interest Pay. How to understand? If I am doing maternal and infant supplies, the front -end drainage work has been completed, and now I start to release the product, but few users buy, but if we say that this community, we first do the trust endorsement of the product and set up a chat script. It is said that the feelings and effects of the product and the effects I have encountered in urgent hopes that if a product can solve it, then you will launch your mother and baby product. I believe that it will definitely be significant than the previous effect. ———— Shape the selling point of my product in advance to highlight the pain points of the user 2. After the setting of the chat script can completely realize the discussion of the user's participation in the product topic, and to resonate with the user. This is very important. Product resonance, then launch your product. - Establishing emotions 3. Perhaps the introduction of product users will think that this is indeed what I want and can solve my needs, but the price is the problem that I am tangled. For secondary fission, when the user obtains the dual meetings of the price and demand, we can get more exposure to the products we operate. 2. Poster distribution, commission distribution, group purchase and other methods can fully meet our second fission. Maybe many people will say that there is nothing novel. Touching to the heart of the user, this is actually the key to operating a productn1 morenBleak
First, clear positioning and setting threshold
The first step to do a good job of WeChat group is to clarify group positioning and set up thresholds instead of simply the number of WeChat groups.
. The formulation of group regulations
If rules are the basis for ensuring a team operation, and so is the operating WeChat group. If the WeChat group does not have good group regulations to regulate the order in the group, it may become a plate of loose sand.
. Output value
Whether a WeChat group can maintain it for a long time depends on whether the members in the group can get long -term value in the group.
Community marketing is a relatively novel marketing method. You can use WeChat, QQ, Weibo, Taobao, etc. for social marketing. Simple to community marketing is to carry out group marketing. It is important to maintain the activity of the group. You can make a group rules. You can engage in small activities, such as the distribution of coupons, full reduction activities, raffle activities, etc. For, of course, the limits of the group should not be too much, otherwise it will affect the participation and activity of group friends. There are also novel tools that appear in novel marketing methods, there are many community personnel, and management difficulties will increase. There are also many management tools now, such as Riddle Assistant, HML Assistant, 55 Tools, etc. Marketing activities.