From Gu Tianle to Zeng Zhiwei, the stars are selling money by selling faces, and it is super easy to account. What do you think about this?

With the development of short video platforms, more and more celebrities have joined the ranks of live broadcasts, giving many netizens a very close illusion of celebrities. Under such fantasies, many netizens have also produced sympathy stars. The idea of ​​life, Zeng Zhiwei's recent activities on the live broadcast platform made many people feel the decline of the entertainment industry in Hong Kong. In fact, Zeng Zhiwei's income is much higher than the imagination of netizens. You can rely on your face to make money. This is the celebrities to make money. The method of Zeng Zhiwei took root in the live broadcast. According to reports, Zeng Zhiwei brought the goods in the live broadcast to help his unemployed brothers. Brothers' loyalty behavior has doubled the preferences of Zeng Zhiwei and actively support their commodity sales behavior. However, a person familiar with the matter revealed that although Zeng Zhiwei has stayed on the mainland for a long time since June 2020, this It is really for work.
but his financial situation is not as urgent as netizens imagined. Zeng Zhiwei uses personal portrait permits to different manufacturers. The use fee for portraits alone is a considerable income. Compared with traditional endorsement and advertising shooting, The authorized portrait does not require celebrities to shoot advertisements. It only needs to use the right to use portraits. This is why many little -known small brands use celebrity image as a means of publicity. Sources, when talking about Zeng Zhiwei's way of making money, Zeng Zhiwei currently authorizes about 40 brands to use its image. The average permitted fee of each brand is RMB 1 million, and the license fee of 40 brands is as high as RMB 40 million. Zeng Zhiwei also has certain requirements and screening partners authorized by portrait. For example, health products are rejected because they are worried about the risks behind them. Of course, for advertisers, this portrait authorization method It is becoming more and more popular, and it is more cost -effective in the comparison comparison of cost benefits. Therefore, it is no exaggeration to say that the stars can make money with their faces. Who else has the face, of course, Zeng Zhiwei, of course, Zeng Zhiwei It is not the only celebrity who makes money from the authorized portrait. Because of his enthusiasm for charity, he has established many charity schools.
Gu Tianle has always been very popular among mainland audiences, and there are a lot of passers -by. Therefore, Gu Zi has become the focus of the manufacturer's attention. Many manufacturers have found Gu Tianle and hoped to get his portrait and use rights. However, Gu Tianle's choice of partners is more cautious than Zeng Zhiwei. There are rumors that Gu Tianle's portrait authorization fee is as high as 4.6 million yuan, but Gu Zai will still choose partners with caution. Even if the price is very high, even if the product will affect your own image, the product will affect your own image It is not necessarily cooperating. Of course, the unwillingness to cooperate with celebrities does not mean that the manufacturer will give up. Many online games will choose to use the image of celebrity unauthorized use of celebrities, and then pay compensation after discovery. The magical online games rely on this gray method to make a fortune. In addition, due to the additional effects of the show, Cecilia Cheung, who has recently been highly discussed in the sisters of the wind and waves, has also risen. 3 million a month, no need to shoot advertising or test products. For celebrities, authorized portraits are indeed a big sale. Not only Hong Kong stars, but many mainland stars rely on portrait authorization to increase income. Liu Tao is a typical example. In the past few years, Liu Tao has transformed from an actor to a female anchor, and he has become more good at selling goods on e -commerce platforms.
At the same time, Liu Tao's portrait authorization fee is as high as 3.92 million. It is reported that Liu Tao received more than 40 portrait authorization recognition within one year during its peak. The faces seem to be a win -win behavior. Celebrities save advertising time, while manufacturers have the opportunity to transfer from celebrities at a lower price, but any business behavior is a double -edged sword. Celebrics can be based on the based The public's trust in them to sell their faces, but if the trust is exhausted, then the star status of the star will be affected. For examples of an example outside the entertainment industry, in recent years, the reputation of the domestic brand Antarctic has dropped sharply. This It is related to the brand's sales of OEM. In short, the Antarctic people use their brand as a celebrity face and use it under authorization. However In the end, the brand image of Antarctica was damaged. Why did celebrities sell their faces? Before many products rose, the first reaction of consumers was to find celebrities to defend their rights. Therefore, large -scale portrait authorization may actually be a celebrity. Future development constitutes a hidden danger, but except for the partners carefully selected by the celebrity team, there seems to be no effective avoidance methods. It may be because the face can make tens of millions of dollars a month. It promotes more and more young people to change I have a sober head and enter this industry, what do you think?

I think the popularity of these stars itself is relatively high, so they have more ways to make money, and the way to make money is easier.

With such a statement, everyone earns their own benefits with their own hands, not to say that they can get more money by selling their faces.