5 thoughts on “How to introduce diamonds to customers”
Dianna
The purpose of introducing certificates to customers is nothing more than to enhance customer information, which can be carried out from the following aspects:
1. Emphasize the natural quality of diamonds, and only natural diamonds can be graded
2. Introduce the clarity level of diamonds. For diamonds with good grade, emphasize the grade of diamonds and don't forget to emphasize that the inclusion is the natural evidence of the uniqueness of diamonds; The contents of each diamond are different
3. Introduce the color of diamonds. High-level emphasis, low-level emphasis. The difference in the color level of diamonds is very subtle to human perception. Only experts can distinguish under specific environment and light source. Ordinary human eyes can't distinguish
4. Emphasize the significance of some special scores to buyers, such as 521
5. Emphasize the reason why this diamond is introduced to customers. Of course, the price performance ratio is the highest for all aspects of the customer's conditions
6. Learn more about the institutions with certificates, choose institutions with complete CMA, cal and CNAs certificates, choose institutions with more anti-counterfeiting certificates, fast uploading to websites, rich website contents and fast updating to issue certificates, and never affect customers' trust in sellers for small money
In fact, customers who come to buy or see diamond rings all know that diamond rings represent love and marriage when they choose diamonds, they mainly compare the price and style because any brand measures the value of diamonds according to 4C, as a customer, you need to understand 4C if you want to understand the value of diamonds. You need to see whether the customer has enough time, and then measure how you need to explain 4C it is recommended that you let the customer choose the style first. This is a rule of thumb. Generally, boys look at the price, girls look at the style, and boys buy it for girls. Whether you are making finished products or customized products, you can go and see that most of the transactions are like this I won't say much about the style. Here, I'll tell you how to talk about the 4C of diamonds. Before talking about it, you need to understand the budget of customers, or buy diamonds with more than 30 points or less. If you score more than 30 points, you can focus on 4C. If you score less than 30 points, you can mainly talk about the style, color and price. As for why, you can think about it yourself I-J and Si below 30 points are common. The advantage is that if the style of a diamond ring is significantly large, it is difficult for laymen to distinguish whether it is 30 points or not, but the price is much cheaper than 30 points. It guides customers to choose styles and colors and helps customers control their budgets prices with scores above 30 are more acceptable, so they should be more detailed. We should explain the color, clarity and cutting of diamonds well, guide them in combination with the characteristics of the brand, and interact in the process, such as looking at symmetry, contrasting colors and clarity when introducing diamonds, we should praise customers, because customers who buy diamond rings all want to be blessed, which is the key point of transaction I hope it will help you!
A diamond will last forever. You don't want to miss the luxury and connotation of wearing it! Want to be the most dazzling star in the crowd? Then put it on!
I. carat weight the weight unit of diamonds is "carat", also known as carat and carat, which is abbreviated to CT in English, and originates from the Greek carat "keration". 1 carat = 100 min = 0.2 g = 200 mg. For diamonds less than 1 carat, "points" is usually used as the unit of weight. For example, a diamond of 0.5 carat is a diamond of 50 points. For diamonds above 1 carat, "carat" is used, such as 1.08 carat. The larger the carat weight of a diamond, the rarer it is, the higher the price will be, and the price of a diamond will rise geometrically with the increase of the weight of the diamond 2. Diamond clarity diamond clarity refers to the degree of absence of inclusions and surface features. The evaluation of diamond clarity includes the identification of the number, size, visibility, type, position of the above features and their impact on the overall appearance of diamonds. GIA diamond clarity standard is divided into 6 categories and 11 grades ① flawless grade (FL): when viewed under a 10x magnifying glass, the diamond has no inclusions or surface features ② inner flawless grade (if): when observed under a 10x magnifying glass, there is no content inside the diamond ③ very slight inclusions (vvs1 and VVS2): when observed under a 10x magnifying glass, there are very tiny inclusions in the diamond, which is difficult for even professional appraisers to see ④ slight inclusions (VS1 and VS2): when observed under a 10x magnifying glass, there are tiny inclusions in the diamond ⑤ micro inclusions (SI1 and SI2): when observed under a 10x magnifying glass, diamonds have visible inclusions ⑥ inclusion level (I1, I2 and I3): the defects of diamonds can be clearly seen under a 10x magnifying glass, and may affect the transparency and brightness of diamonds III. diamond color diamond color is to judge the colorless degree of a diamond. GIA has created a d-z color grading system, which identifies the colorless degree of a diamond by comparing it with a colorimetric stone under precisely controlled lighting and observation conditions. Diamond color grade: the closer to D, the more colorless; the closer to Z, the more yellow IV. diamond cutting a diamond goes through complex processes and exquisite cutting from the original stone to the finished product. Only through carefully carved cutting and grinding ratios, symmetry and polishing can the brilliance of the diamond be shown. The cutting grade of diamond depends on the interaction between its facet and light. GIA's cutting evaluation of d-z color standard round diamonds includes five grades: excellent, very good, good, fair and poor through Xiaobian's introduction, I believe everyone already knows what to distinguish the grade of diamonds from. The grade of diamonds varies. If any C in the 4C grade changes, its price will also change, especially for large carat diamonds. Ordinary people can't tell the grade of diamonds with their naked eyes. Therefore, when buying diamond rings, they should choose reliable brands.
The purpose of introducing certificates to customers is nothing more than to enhance customer information, which can be carried out from the following aspects:
1. Emphasize the natural quality of diamonds, and only natural diamonds can be graded
2. Introduce the clarity level of diamonds. For diamonds with good grade, emphasize the grade of diamonds and don't forget to emphasize that the inclusion is the natural evidence of the uniqueness of diamonds; The contents of each diamond are different
3. Introduce the color of diamonds. High-level emphasis, low-level emphasis. The difference in the color level of diamonds is very subtle to human perception. Only experts can distinguish under specific environment and light source. Ordinary human eyes can't distinguish
4. Emphasize the significance of some special scores to buyers, such as 521
5. Emphasize the reason why this diamond is introduced to customers. Of course, the price performance ratio is the highest for all aspects of the customer's conditions
6. Learn more about the institutions with certificates, choose institutions with complete CMA, cal and CNAs certificates, choose institutions with more anti-counterfeiting certificates, fast uploading to websites, rich website contents and fast updating to issue certificates, and never affect customers' trust in sellers for small money
In fact, customers who come to buy or see diamond rings all know that diamond rings represent love and marriage
when they choose diamonds, they mainly compare the price and style
because any brand measures the value of diamonds according to 4C, as a customer, you need to understand 4C if you want to understand the value of diamonds. You need to see whether the customer has enough time, and then measure how you need to explain 4C
it is recommended that you let the customer choose the style first. This is a rule of thumb. Generally, boys look at the price, girls look at the style, and boys buy it for girls. Whether you are making finished products or customized products, you can go and see that most of the transactions are like this
I won't say much about the style. Here, I'll tell you how to talk about the 4C of diamonds. Before talking about it, you need to understand the budget of customers, or buy diamonds with more than 30 points or less. If you score more than 30 points, you can focus on 4C. If you score less than 30 points, you can mainly talk about the style, color and price. As for why, you can think about it yourself
I-J and Si below 30 points are common. The advantage is that if the style of a diamond ring is significantly large, it is difficult for laymen to distinguish whether it is 30 points or not, but the price is much cheaper than 30 points. It guides customers to choose styles and colors and helps customers control their budgets
prices with scores above 30 are more acceptable, so they should be more detailed. We should explain the color, clarity and cutting of diamonds well, guide them in combination with the characteristics of the brand, and interact in the process, such as looking at symmetry, contrasting colors and clarity
when introducing diamonds, we should praise customers, because customers who buy diamond rings all want to be blessed, which is the key point of transaction
I hope it will help you!
A diamond will last forever. You don't want to miss the luxury and connotation of wearing it! Want to be the most dazzling star in the crowd? Then put it on!
I. carat weight
the weight unit of diamonds is "carat", also known as carat and carat, which is abbreviated to CT in English, and originates from the Greek carat "keration". 1 carat = 100 min = 0.2 g = 200 mg. For diamonds less than 1 carat, "points" is usually used as the unit of weight. For example, a diamond of 0.5 carat is a diamond of 50 points. For diamonds above 1 carat, "carat" is used, such as 1.08 carat. The larger the carat weight of a diamond, the rarer it is, the higher the price will be, and the price of a diamond will rise geometrically with the increase of the weight of the diamond
2. Diamond clarity
diamond clarity refers to the degree of absence of inclusions and surface features. The evaluation of diamond clarity includes the identification of the number, size, visibility, type, position of the above features and their impact on the overall appearance of diamonds. GIA diamond clarity standard is divided into 6 categories and 11 grades
① flawless grade (FL): when viewed under a 10x magnifying glass, the diamond has no inclusions or surface features
② inner flawless grade (if): when observed under a 10x magnifying glass, there is no content inside the diamond
③ very slight inclusions (vvs1 and VVS2): when observed under a 10x magnifying glass, there are very tiny inclusions in the diamond, which is difficult for even professional appraisers to see
④ slight inclusions (VS1 and VS2): when observed under a 10x magnifying glass, there are tiny inclusions in the diamond
⑤ micro inclusions (SI1 and SI2): when observed under a 10x magnifying glass, diamonds have visible inclusions
⑥ inclusion level (I1, I2 and I3): the defects of diamonds can be clearly seen under a 10x magnifying glass, and may affect the transparency and brightness of diamonds
III. diamond color
diamond color is to judge the colorless degree of a diamond. GIA has created a d-z color grading system, which identifies the colorless degree of a diamond by comparing it with a colorimetric stone under precisely controlled lighting and observation conditions. Diamond color grade: the closer to D, the more colorless; the closer to Z, the more yellow
IV. diamond cutting
a diamond goes through complex processes and exquisite cutting from the original stone to the finished product. Only through carefully carved cutting and grinding ratios, symmetry and polishing can the brilliance of the diamond be shown. The cutting grade of diamond depends on the interaction between its facet and light. GIA's cutting evaluation of d-z color standard round diamonds includes five grades: excellent, very good, good, fair and poor
through Xiaobian's introduction, I believe everyone already knows what to distinguish the grade of diamonds from. The grade of diamonds varies. If any C in the 4C grade changes, its price will also change, especially for large carat diamonds. Ordinary people can't tell the grade of diamonds with their naked eyes. Therefore, when buying diamond rings, they should choose reliable brands.