How to manage lifts lease customers?

The customers facing lifts are mainly large customers (large installation companies, steel structure companies, construction companies), small customers (construction teams, individuals, advertising companies, etc.), potential customers Customers who are not interested in high -altitude homework)
Qingdao Lindun Rental Rental Customer Management Policy: Grasp the "big" not "small" what is a big customer? What is a small customer? There is no absolute boundary, large households can become small customers, and small customers can become large customers. But this does not give us a reason. Let us "grab the eyebrows and beard" during customer management, so that not only the big customers will not be satisfied, but it is difficult for small customers to make progress. The customer's choice is very wide. For lift rental companies, 80%of profits are derived from 20%of core customers. In a certain sense, these core customers support the operation of lift companies. And the other 80%of customers may bring only 20%of the profit. Of course, it may also bring the profit appearance to the enterprise, and it does not even bring profits to the enterprise at all. Because some of these 80%of the customers are only micro -profit customers, some can only reach a profit and loss balance, and there are also no shortage of customers of "pitting" companies. Therefore, Qingdao Rongkun should realize that customer management cannot be "grasped" anymore, but should be "separated." That is, the management of differentiated (personalized) customers can make the loyalty among the customers return, so that if it is motivated, the potential customers will have the desire to consume and put it into action, so that the customers who lose the profit of the company will stay away from the enterprise. On the surface, this seems a bit amazing, but this is the highest state of customer management and has real practical significance. Customer screening methods to identify customers and implement classification management are the prerequisites for implementing effective customer management, and the key to improving customer management efficiency. It is also the basis for implementing effective incentives for customers.
Om how to divide customers?
The long -term cooperation customers; occasionally cooperative customers. On this basis, the problem of "big" and "small" customers seems to be much simpler. Large customers refer to core customers with long -term cooperation and relatively high loyalty; small customers refer to customers with less cooperation, less car, and low profit margins. It should be noted that when defining big customers, it emphasizes "loyalty" rather than customer satisfaction. Customer loyalty acquisition should be based on customer satisfaction, which means that customer loyalty gain is based on the lowest customer satisfaction level.
How to maintain new and old customers?
The WeChat to build a circle through the mobile terminal to build a circle, namely the VIP customer group (mainly new and old customers who produce cooperation), potential customers (mainly need non -co -operative customer groups), and install workers (installed workers Accumulate resources)
How to use the WeChat circle to enhance the relationship with old customers, how to use WeChat circle to develop new customers and techniques, here is not to explain them one by one /_1